Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Changes to composition Heineken Holding N.V.’s Board of Directors
Charlotte Kwist is a director of Greenfee B.V., the company in which the Hoyer family has placed its interest in L’Arche Green N.V., and of L’Arche Green N.V., the company in which the Heineken and Hoyer families have combined their shareholdings in Heineken Holding N.V. L’Arche Green N.V. currently holds a 50.72% interest in Heineken Holding N.V.
Mrs. Kwist’s background is in marketing. After graduating in psychology, she worked for ten years for Procter & Gamble in a number of management positions. For the past eight years, she has been advising international brand producers and retailers as a consultant in brand management, marketing and communication. Charlotte Kwist has Dutch nationality, is married and lives in Brussels.
Mr. Hoyer has been a member of the Board of Directors since 1972. In that capacity, he has made an invaluable contribution to the achievement of Heineken Holding N.V.’s primary objective, namely to safeguard the long-term independence, continuity and stability of the Heineken group, for which the Board of Directors thanks him most sincerely.
8 Мар. 2011