Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
New Zeland. Cheap supermarket beer ‘doing harm’
Ken Hix, owner of Auckland's QF Tavern, told a committee considering the Alcohol Reform Bill yesterday that the two big supermarket chains had an extraordinary amount of power over the breweries.
"I believe they are doing harm," he said.
"They are cutting the margins to the point where it's very difficult for the breweries to move. They haven't got a choice.
"My price from the brewery is often more than I could get at the supermarket."
Mr Hix was one of many people in the liquor industry at yesterday's hearing who supported the bill's measures to stem the proliferation of alcohol outlets since the industry was liberalised in 1989.
"We do have a problem in New Zealand. We do need to address it," he said.
"I accept my role as a drug seller and that I have certain responsibilities to do that within the legislation. I know we take that very seriously."
But Mr Hix said the real problem was the spread of liquor sales in shops and corner grocers that had led to price-cutting.
"I don't know how supermarket operators can sleep at night."
Mr Hix said that when he was young, it was cheaper to buy beer in a pub than from a bottle store.
"Now you can buy a Steinlager in a supermarket for $2. In my bars it's $8 to $8.50. So of course people are going into carparks and pre-loading."
The bill, the first major reform of the industry since 1989, would give local councils powers to control the numbers and locations of liquor outlets. It would make all bars close by 4am and would ban advertising of price discounts of more than 25 per cent below the "normal" price of an alcoholic product.
But Murray Spearman, manager of the Portage and Waitakere licensing trusts in West Auckland, said the bill failed to define the "normal" price and did not go far enough.
"We suggest the best method is a ban on alcohol product price advertising," he said.
Dave Hookway, a health worker from a Kerikeri group called Be Free, which started out campaigning against methamphetamine and realised that alcohol did more damage, gave MPs photos of advertising for a 12-pack of 250ml cans of bourbon and coke, with an 8 per cent alcohol content, for $12.
"If you do the maths, that's 20 standard drinks," he said.
"If you consume 30 standard drinks you might die. If you are young it might be less. So for $18 you can die."
He called for a legal minimum price on all alcoholic products - an option the Government has agreed to investigate by giving retailers a year to provide sales and price data. If the data is not supplied ministers will consider regulating to get it.
"If alcohol had a minimum price per standard drink of, say, $1.50, those 12-packs would cost a minimum of $30," Mr Hookway said. "Then we could leave alcohol in the supermarkets because they wouldn't be able to discount it."
Dr Grant Christie, of Community Alcohol and Drug Services, said his service was seeing alcoholics as young as 14. He said youngsters who started drinking early were the most likely to develop alcohol problems later, and parents should delay introducing children to alcohol as late as possible.
He said young people aged 16 or 17 were commonly taking two dozen cans of beer to a party.
"So if there is one key issue we would like to bring in, it is that alcohol is too cheap.
"We have a heavy drinking culture and we are facilitating that by having cheap, available alcohol.
"We need to do something about that. If we don't, we are going to have in 10 years' time a generation of adults with alcohol problems."
8 Мар. 2011