Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
UK: Beer exports up 24% in 2010
Despite the tough economic climate, beer exports were up by 24% in 2010, increasing in value to over half a billion pounds (?544 million), according to the new HM Revenue & Customs export data. The rise equates to 230 million extra pints of British beer exported.
However, the BBPA is warning that Government plans for huge beer tax rises in the Budget on 23rd March would be a major blow to further growth, investment and innovation in a sector on which over 70,000 UK jobs depend, which has witnessed a huge growth in the number of breweries in recent years.
BBPA Chief Executive Brigid Simmonds comments:
“These huge increases in beer exports are something to proud of. There is nothing to match the unique taste and variety of British beer, and overseas beer drinkers clearly have a growing taste for it. With UK exports so vital to our economic recovery, the huge growth in the number of breweries in Britain means we are sowing the seeds now for the British export champions of the future.
“However, punitive new taxes from the Government, which plans a seven per cent tax in beer duty this March, will hold us back. We need a climate that encourages the innovation and investment that will ensure future export growth. Huge rises in beer taxes will have the opposite effect.”
UK Beer Exports 2009: 5,486,368 hl
UK Beer Exports 2010: 6,797,422 hl
Increase: 1,311,054 hl (up 24 per cent)
Value of Exports: ?544 million (up 18 per cent)
1 hectolitre equals 176 pints. Exports will include intra-company trade.
The British Beer & Pub Association is the UK’s leading organisation representing the brewing and pub sector. Its members account for 96 per cent of the beer brewed in the UK and own nearly two thirds of Britain’s 52,500 pubs.
According to a study published in February by Oxford Economics for the BBPA, 72,000 UK jobs depend on the brewing industry and a million jobs on beer and pubs as a whole.
The BBPA submission on the Government’s Budget plans and proposed Beer Tax rises, is available on the BBPA website. Key highlights:
• Scrapping plans for above inflation duty increases would save over 10,000 jobs (Oxford Economics)
• Freezing duty would generate up to ?40 million in extra tax revenues.
• The recent VAT rise will encourage drinking at home, and results in the loss of over 8,000 beer-related jobs.
(Source: British Beer & Pub Association)
10 Мар. 2011