Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Ukraine. Every Eighth Beer Bottle Consumed Is TM “Lvivske”
The brand "Lvivske" continues to gain popularity outside the "domestic" regions where the beer has been traditionally sold before its launch to the national market. In respect of the sales growth rate the South-East region was the best in 2010 and showed +92 % as compared to 2009. The brand is still leading in Western Ukraine. In this part of the country 38% of the "Lvivske" beer total sales in Ukraine are sold. The most popular sub-brand of the trade mark in 2010 is "Lvivske 1715".
The national promotional campaign "Brewer's Heritage" became one of the key marketing activities of the brand in 2010 (April-June). Based on its results the brand showed positive dynamic of sales. Professional community has also highly evaluated this campaign. It was awarded the bronze EFFIE Awards Ukraine 2010 in category "Alcoholic and Low-alcoholic Beverages". In 2010 TM "Lvivske" supported such great projects as the celebration of the Day of Lviv, the annual rock festival "Slavske Rock" and also initiated "Live Sculptures Tour" in the cities of Western Ukraine.
Moreover the brand managed to strengthen its positions thanks to the launch of new beer types - "Lvivske Zhyve (Live)" and the limited edition of the "Lvivske Juvileine (Anniversary Edition)" brewed for the 295th anniversary of Lvivska Brewery. Due to the effective distribution and logistics the beer fans all over Ukraine have an opportunity to enjoy new types and classic sub brands of the trade mark.
According to Carlsberg Group TM "Lvivske" took the 5th place in sales within the group at yearend. It yielded only to such internationally recognized trademarks as "Baltika", "Carlsberg", and "Tuborg". We'd like to remind that Carlsberg Group owns a portfolio of 500 beer brands which are sold in 50 countries around the world.
Yaroslav Koval, Vice-President for Marketing at "Slavutich", Carlsberg Group: "The "Lvivske" brand has demonstrated positive development dynamic by increasing its market share in 2010. We did our best and are grateful to the consumers that they evaluated our product on its merits. In 2011 we will continue to amuse the beer fans with new and interesting communications. Therefore, we hope that this year will be not least successful for TM "Lvivske".
10 Мар. 2011