Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Brew Master: The Craft Brewing Renaissance
According to brewersassociation.org, 1,595 craft breweries operated for some or all of 2009 – at its highest since Prohibition. The craft brewing market takes about a 4 percent piece of the pie by volume and about 7 percent in dollars. Not bad considering the immensity of the industry. Beer is, after all, the third most consumed beverage in the world after water and tea.
“Craft” beer is not always what it seems. Fans of Blue Moon might be disappointed to learn that it is owned by Molson-Coors Brewing Co. The label tries to hide that. Blue Moon is not alone. Many Craft breweries such as Red Hook have been bought up by Macro breweries. It’s a nasty shelf space war being waged by big brewing business, but it keeps phenomenal craft brewers in the game as rare, but revered artisans.
As for home brewers: They are a strange breed of geeks who have taken the art into their garages and basements. They fabricate their own equipment out of Igloo water coolers and propane turkey fryers. The outcome is nonetheless fantastic. If researched and executed properly, a five gallon batch of home brew can beat anything on tap at an average local pub.
The American Craft Brewing Renaissance has brought new life to the American beer palate. It has taught many to look beyond the strategically stocked liquor store shelves. All it takes to find outstanding hand crafted local beer is a Google search and a willingness to refine your palate. Check out next week’s article to learn about the home brewing process and find out where it’s being brewed on the Fairfield University campus.
10 Мар. 2011