Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Another Milestone for Heineken in Mexico
Over the past few years, the company has successfully developed the Heineken brand in the Caribbean region and in Latin American countries such as Brazil, Argentina and Chile. The company is now poised to do the same in Mexico, the world's fourth largest beer profit pool and a market that is expected to show ongoing incremental volume growth in the coming years.
Commenting on today's announcement John Nicolson, Heineken Americas Regional President, said: "The premium segment is currently a relatively small and underdeveloped part of the Mexican beer market, but it is growing fast as popularity for premium brands among consumers continues to increase. Our decision to implement this new stage for the Heineken brand in Mexico is an exciting development for our business which, together with our established distribution network and portfolio of other leading international and local brands, creates a strong platform for future growth in the region."
The Heineken brand will now be available in Mexico in unique embossed long-neck bottles and in innovative cans featuring tactile inks. The new packaging designs will be showcased in a print campaign in up-market magazines and in outdoor advertising on premium locations that both capture the cosmopolitan nature and international heritage of the brand. This will be amplified by consumer activations that build on the brand's sponsorship of the UEFA Champions League.
In addition to the Heineken brand, Cuauht?moc Moctezuma brews and markets, among others, the Tecate, Sol, Carta Blanca, Indio and Dos Equis beer brands.
Heineken is one of the world's great brewers and is committed to growth and remaining independent. The brand that bears the founder's family name -- Heineken -- is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. The Company operates 140 breweries in more than 70 countries and sold 205 million hectolitres of beer on a 2010 pro-forma basis. Heineken is Europe's largest brewer and the world's third largest by volume. Heineken is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. These include Amstel, Birra Moretti, Cruzcampo, Dos Equis, Foster's, Kingfisher, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. On a 2010 pro-forma basis, including FEMSA Cerveza, revenue totalled EUR 17 billion and EBIT (beia) was EUR 2.7 billion. The average number of people employed is more than 70,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on Heineken's website: http://www.heinekeninternational.com.
14 Мар. 2011