Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
BCME releases 2010 beverage can market statistics
The UK market reached an important milestone in 2010, passing the 9bn can mark, up 7% on 2009. The UK soft drinks market increased by 12.3% on 2009 and the dynamism of the sector is shown by the fact that shipments have increased by 1bn in two years. In 2010, soft drinks represented over 50% of all drinks can shipments for the first time since 2002.
The soft drinks category showed marked growth across Europe, with figures up 7.5% year on year, with 26.4bn cans shipped. Beer market growth was 3.2% or a total of 27.7bn cans shipped. Main regional drivers for soft drinks growth were Austria, UK, Scandinavia, Germany, Turkey and CIS, whilst Scandinavia, France, Germany pushed beer market growth. New filling lines in France and Scandinavia also contributed to the strong growth figures, whilst the energy drinks market continues to expand rapidly across Europe.
Domestic consumption drove growth in Germany, with consumption growing by around 300m cans, a 46% increase on 2009. This has, in no small part, been driven by the re-listing of cans in two major supermarket chains, highlighting widespread consumer acceptance of the beverage can.
Commenting on the new statistics, BCME Marketing Committee Chairman Caroline Archer said: "2010 was a difficult year for many with decreased consumer spending and heightened economic tension; however the beverage can market was one of the success stories. Major brands continue to push the can as a key part of their pack mix and the use of slim and sleek cans has increased markedly. As predicted, the World Cup had a strong positive influence on beverage can consumption, particularly for beer cans as they are convenient for consumers when socialising at home with friends."
"Beverage cans offer fillers, retailers and consumers benefits such as convenience, supply chain efficiency and outstanding product integrity. Cans are uniquely sustainable, being made from metals that are permanent materials so they are 100% recyclable and the metal can be recycled indefinitely to create new products. Using recycled aluminium to make new products saves 95% of the energy associated with the production of virgin metal; and for steel the equivalent figure is 75%. It is important to note that the beverage can is the most recycled drinks pack in the world." added Archer. "Through infrastructure improvements and initiatives to improve consumer recycling behaviour, BCME is committed to supporting further increases in recycling rates throughout Europe."
14 Мар. 2011