Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Budweiser Budvar is launching its non-alcoholic beer in cans on the market today
?esk? Bud?jovice, 1st March 2011 – Budweiser Budvar has been producing non-alcoholic beer of the Budweiser Budvar brand since 1992, however it has been so far supplying it on the market only in 0.33 and 0.5 litre bottles as well as in 20 litre KEG barrels. Today, the sale of this beer in a new kind of packaging was launched - 0.5 litre cans. The newcomer will be available in the shops of the majority nationwide commercial chains, independent retails and petrol stations. The recommended price of the can is CZK 15.90.
“Launching the non-alcoholic beer in cans we are responding to the growing demand of the consumers. During the last five years, the sales of our non-alcoholic beer increased more than double, further rising by 7% last year. We anticipate an extra ascend of the sales with the belief that our new practical packaging will be well received,“ says Budweiser Budvar’s domestic sales department manager Martin Horej?.
Non-alcoholic beer is primarily designed for drivers as well as for those who cannot use alcohol for various reasons. Nonetheless, it is also a suitable beverage for everyone who watches his/her body weight as it has a low content of energy. Budweiser Budvar Non-Alcoholic Beer has a calorific content of only 53 kJ/100 ml, while the calorific content of regular lager ranges around 175 - 180 kJ/100 ml. Furthermore, compared with sweetened soft drinks non-alcoholic beer clearly ends up better. The calorific content of soft drinks ranges as follows: cola-like drinks usually between 104 – 187 kJ/100 ml, fruit flavour lemonades between 126 - 212 kJ/100 ml, flavoured mineral water between 65 – 104 kJ/100 ml, fruit ice tea around 120 kJ/100 ml and juice even as much as 233 kJ/100 ml.
The production of tasteful non-alcoholic beer is relatively difficult and cannot be done without strict adherence to technological discipline and long-term experience. The quality and flavour of Budweiser Budvar Non-Alcoholic Beer is also guaranteed by the fact that Budweiser Budvar’s former long-standing maltster Josef Tolar was a member of the team which in 1975 created the first non-alcoholic beer in the then Czechoslovakia. Budweiser Budvar Non-Alcoholic Beer is brewed using top-quality natural ingredients. Its flavour and aroma is topped up by ?atec hops.
16 Мар. 2011