Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Russia. Baltika Breweries expresses its condolences to all those affected by the tragic events in Japan, and is changing its plans to promote the Baltika № 7 Export brand
The company has decided to donate EUR 100,000 to help support the victims, with the funds being transferred through the Red Cross.
01 April 2011 would have marked the beginning of a nation-wide promotion campaign entitled ‘Baltika № 7 — now if Japan. Win a trip to Tokyo’. The campaign was planned in autumn 2010. Production of beer in promotional packaging began in February, and the products went on sale prior to the tragic events in Japan.
The terms and conditions of the promotion, and all information materials, are already being altered, and the top prize — the trip to Tokyo — is to be changed. The promotion will still take place between 01 April and 31 May, and updated conditions and information about the top prize will be available on the website www.baltika7.ru from April 01.
18 Мар. 2011