Russia. Baltika Breweries expresses its condolences to all those affected by the tragic events in Japan, and is changing its plans to promote the Baltika № 7 Export brand

Post published:18/03/2011
Reading time:1 min(s) read

Baltika extends its sincere condolences to the people of Japan, who suffered large scale loss of life and widespread destruction of property, due to recent natural disasters. We are deeply shocked by these disastrous events, which have claimed so many human lives and caused severe economic loss.
The company has decided to donate EUR 100,000 to help support the victims, with the funds being transferred through the Red Cross.
01 April 2011 would have marked the beginning of a nation-wide promotion campaign entitled ‘Baltika № 7 — now if Japan. Win a trip to Tokyo’. The campaign was planned in autumn 2010. Production of beer in promotional packaging began in February, and the products went on sale prior to the tragic events in Japan.
The terms and conditions of the promotion, and all information materials, are already being altered, and the top prize — the trip to Tokyo — is to be changed. The promotion will still take place between 01 April and 31 May, and updated conditions and information about the top prize will be available on the website www.baltika7.ru from April 01.

Tags: beer in Russia, Carlsberg Group

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