Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Bud Light Has ‘Plan B’ if NFL Doesn’t Play
Anheuser-Busch InBev, brewer of Bud Light, has a backup plan if NFL games are spiked, company CEO Carlos Brito said.
"We've been thinking about, of course, developing a plan B in the unfortunate case (a work stoppage) happens," Brito told analysts during an earnings conference call this month.
A-B InBev paid well for the privilege to be the NFL's official beer sponsor. It cut a deal last year widely reported to be worth $1.2 billion over six years.
Brito declined to say during the earnings call whether the brewer was obligated to pay even without a season.
It's not so outlandish: the NFL still collects on its $4 billion-a-year TV rights deal even without games.
But a company spokesman told the Post-Dispatch that Bud Light keeps its money if the NFL fails to play, allowing the brewer "to reinvest those dollars to reach Bud Light consumers in other, relevant ways."
Sports marketing has long been seen as a good way to sell beer. Last year, A-B InBev snagged the NFL deal from Coors Light and settled a dispute with Major League Baseball, allowing Budweiser to remain that league's official beer. Last month, Molson Canadian and Coors Light bumped off Labatt and Bud Light to become the National Hockey League's official beers.
The NFL is facing its first work stoppage since the 1987 strike-shortened season. The current dispute is scheduled for a court hearing April 6, with the NFL players' union seeking a court injunction to block the owners' lockout.
Brito told analysts that the brewer was "optimistic" the NFL would play this season.
He then sought to distance Bud Light's fortunes from those of the football league.
"But let's remind ourselves that Bud Light grew in the last three years without that property," he said.
He added: "It's a very good addition, a very important addition. But again, Bud Light grew even without the NFL."
20 Мар. 2011