Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Budweiser Budvar is launching non-returnable KeyKeg barrels on the market
?esk? Bud?jovice, 17th March 2011 – Budweiser Budvar Brewery is launching 20 and 30 litre non-returnable beer barrels of the KeyKeg system on the market. They represent a radical technological novelty in the field of packing and distributing draught beer. In the case of non-returnable kegs the financially, administratively and time-wise demanding transport of the packaging back from the salesman to the brewery need not take place. Furthermore, the KeyKeg is also significantly lighter than a regular stainless steel keg, as with the 20 litre keg the weight of an empty packaging comes to 1kg while the regular stainless steel keg weighs 9kg. The KeyKeg thus in addition protects the environment, since it decreases the fuel consumption for transporting beer/empty packaging. Moreover, it is made of fully recyclable materials.
“From our as well as the customer’s point of view, the most important fact nonetheless is that the KeyKeg can keep the microbiological and sensory stability of beer in the same way as the regular stainless steel keg,“ says Budweiser Budvar’s maltster Adam Bro?, Ph.D. The KeyKeg system works on the same principle as the popular beer tanks. The beer is filled into the inside sterile capsule made of a special multilayer foil, which is completely gas-proof. During the drawing, the compressed gas never comes in direct contact with the beer, but only compresses the inside casing with the beer.
Budweiser Budvar is going to use the non-returnable KeyKeg barrels only as a strategic tool to develop its global export. The brewery anticipates no supplies of beer in such a type of packaging to the local market as yet. “The first consignment of 384 non-returnable kegs KeyKeg has been despatched to Russia this week,” says Budweiser Budvar’s export sales manager Renata P?nkov?. “By no means do we want to fully replace returnable kegs by KeyKeg barrels. We see the major potential of the non-returnable kegs in remote territories or in places where the secondary distribution of returnable packaging is either expensive or complicated. The interest in the KeyKeg has already been indicated by our partners in China, Australia, Greece and Cyprus,” adds Renata P?nkov?. Budweiser Budvar anticipates selling only in Russia over 6,000 KeyKeg barrels this year.
27 Мар. 2011