Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
SAB stems market share losses
Brandhouse, which has about 12% market share, is a joint venture between three global beer companies, Diageo, Heineken International and Namibia Breweries Limited.
Speaking on the sidelines of the Tomorrow's Leaders Convention 2011, the fourth such annual conference, Norman Adami, MD and chairman of SAB, said that, even though the company was confronted with its most serious competitor in decades, it was confident that it could take on Brandhouse. “We think we will be capable to take them on and continue to win against them,” Adami said.
Adami said the local beer market was “always contestable”, describing Brandhouse as a “formidable” company.
Adami said Brandhouse initially banged on SAB's door, demanding 20% market share.
Brandhouse's owners were serious about extracting value from their investments in SA, but noted that SAB was not excited about handing over 20% market share to Brandhouse, he added.
In the past 12 months, Adami said SAB had gained share and clawed its way back to about 89% from about 87%.
Before 2007, SAB had a historical average of about 98%.
In 2007, Heineken NV terminated a contract allowing SAB to produce, market, sell and distribute Amstel lager.
When Diageo, Heineken International and Namibia Breweries Limited re-entered the South African beer market via Brandhouse, they had three established premium beer brands - Amstel, Windhoek and Heineken.
Adami also said SAB was committed to SA, noting that the company planned to invest about 1.3 billion rand in capital expenditure in 2011.
This investment would go into plants, equipment, retailers and trucks.
31 Мар. 2011