Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UK. Heineken to charge for beer keg losses
The company says the current loss rate has become unsustainable and will continue to be reflected in the increasing cost of beer and cider unless the problem is addressed. A new 11-gallon container costs ?75.
The new charges will come into effect later this summer after a monitoring “keg
balancing” scheme, which started at the beginning of March, has run for five months.
The charge will apply to all unreturned Heineken containers delivered to individual pubs, brewers, wholesalers and other account holders.
The flow of containers to and from outlets is being monitored, with customers being provided with a monthly statement showing the balance of containers delivered and returned.
Once the scheme has been established and customers have become acquainted with the system the ?25 charge will come into force, probably around July.
“We believe that a keg balance scheme is an appropriate and equitable step forward given the financial losses suffered by the industry,” Heineken said.
“A customer who regularly returns containers would see little or no cost but those who fail to return containers over a long period would bear a portion of the cost of replacing them and would incur debit charges to their trading account at the quarter end,” it added.
Heineken said its scheme differed significantly from a keg deposit arrangement and did not require ”up front” funding.
Federation of Licensed Victuallers Associations presi-dent Nigel Williams admitted container losses were a major industry problem, but said the onus should not be placed entirely on licensees.
“There needs to be more input from delivery crews in recording take-aways and there needs generally to be more accuracy,” he said.
Licensee Geoff Sutcliffe of the Rising Sun, Wilpshire, Blackburn, said he had reservations about Heineken’s scheme. “It seems they are going to rely on the draymen to make it work. It’s going to put a lot of onus on them.”
7 Апр. 2011