Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Cheers to the Asian beer market
Mr Soren Ravn, managing director, Carlsberg, explained: "We are coming with a brand new communication so we can help fuel the (market) growth in Singapore."
The Danish brewer acknowledges that Singapore is one of its key markets for the Carlsberg branded beer, with the high number of expatriates here who know about international beer brands and the different beer types.
But analysts say markets like Singapore are just part of an Asian regional strategy in which brewers are actually looking further north at China, which consumes 40 billion litres of beer annually, or about one quarter of global beer consumption.
Research firm Spire Research & Consulting says China's beer consumption is set to expand at a compounded rate of 5 to 10 per cent over the next three to five years.
The country's economic growth is overflowing into a booming beer industry as its growing middle class and increasing discretionary income makes it the biggest consumer of beer in Asia and the fastest rising.
"China is very much a localised beer market, so conditions differ very much by locality and barriers to entry differ according to locality as well," said Mr Leon Perera, group managing director at Spire.
"Very often access to distribution, to retail outlets, tends to be influenced by local authorities, by local companies. That's why the preferred entry route for any foreign companies is through acquisition," he added.
Experts also point to other growing markets in the region like Vietnam and India. That is reflected in companies' expectations, like Carlsberg, which hopes Asia will account for up to one quarter of its group global revenue in five years' time.
That is up from the 5 to 10 per cent that Asia contributed last year to the company's US$11 billion (S$13.8 billion) sales.
But Mr Perera cautioned that the outlook just might not be so bubbly.
"The headwind or the obstacle that this growth might encounter … is really health consciousness, across all F&B research, as an economy matures, health consciousness increases to the point that it becomes an absolutely critical factor, affecting purchasing decisions by consumers," he said.
11 Апр. 2011