The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Cheers to the Asian beer market
Mr Soren Ravn, managing director, Carlsberg, explained: "We are coming with a brand new communication so we can help fuel the (market) growth in Singapore."
The Danish brewer acknowledges that Singapore is one of its key markets for the Carlsberg branded beer, with the high number of expatriates here who know about international beer brands and the different beer types.
But analysts say markets like Singapore are just part of an Asian regional strategy in which brewers are actually looking further north at China, which consumes 40 billion litres of beer annually, or about one quarter of global beer consumption.
Research firm Spire Research & Consulting says China's beer consumption is set to expand at a compounded rate of 5 to 10 per cent over the next three to five years.
The country's economic growth is overflowing into a booming beer industry as its growing middle class and increasing discretionary income makes it the biggest consumer of beer in Asia and the fastest rising.
"China is very much a localised beer market, so conditions differ very much by locality and barriers to entry differ according to locality as well," said Mr Leon Perera, group managing director at Spire.
"Very often access to distribution, to retail outlets, tends to be influenced by local authorities, by local companies. That's why the preferred entry route for any foreign companies is through acquisition," he added.
Experts also point to other growing markets in the region like Vietnam and India. That is reflected in companies' expectations, like Carlsberg, which hopes Asia will account for up to one quarter of its group global revenue in five years' time.
That is up from the 5 to 10 per cent that Asia contributed last year to the company's US$11 billion (S$13.8 billion) sales.
But Mr Perera cautioned that the outlook just might not be so bubbly.
"The headwind or the obstacle that this growth might encounter … is really health consciousness, across all F&B research, as an economy matures, health consciousness increases to the point that it becomes an absolutely critical factor, affecting purchasing decisions by consumers," he said.
11 Апр. 2011