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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Japan. Kirin plans to restart operations at its Sendai brewery

Japanese Kirin Brewery Company aims to restart operations at its facility in Sendai, that is located in the prefecture hardest hit by the earthquake and tsunami in March by September or October this year, Koichi Matsuzawa, the company’s president, said at a news conference last week. Kirin Holdings Co. had halted operations at its brewery in northern Japan, that lost four of 15 storage tanks and saw packaging and warehouse facilities flooded by tsunami waves. According to Matsuzawa the brewing section was mostly undamaged. “We have been spared the severe damage that we initially feared,” he was quoted as saying.

Further details and the definite date of the brewery restart will be given later this month, when the progress on infrastructure-rebuilding efforts in the area is assesed, the company said.

The brewery in Sendai, that has a capacity of 190,000 liters of beer and beer-like beverages annually, accounted for about 8% of Kirin’s beer production. The Japanese brewing company said it has increased production at its other plants to make up for the lost output at the Sendai brewery, that ships its products mainly to prefectures in northern Japan.

About Kirin brewery

Kirin sells two of the most popular beers in Japan, Kirin Lager – the country’s oldest beer brand – and Ichiban Shibori. In the happoshu (low-malt) category, Kirin Tanrei is the top seller. Kirin handles domestic distribution for several foreign brands, including Budweiser and Heineken. Kirin’s brewery operations also extend overseas, through strategic alliances, subsidiaries, and affiliates, to China, Taiwan, Australia, the Philippines, Europe, New Zealand and the United States. The company holds a 100% stake in Lion Nathan Limited, a consolidated subsidiary that is based in Australia but has particularly important operations in China. Kirin has a 48% stake in San Miguel Brewery, the dominant brewer in the Philippines. Kirin now applies its fermentation technology to areas such as plant genetics, pharmaceuticals, and bioengineering. Although brewing and related businesses remain the core of Kirin’s activities, the company is also involved in several other sectors: hard liquor, wine, soft drinks, and food products.

13 Апр. 2011

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