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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Carlsberg appoints new head of Group Supply Chain

Carlsberg on Thursday announced that, as of June 1 2011, Peter Ernsting will be joining the company as Senior Vice President, Group Supply Chain, and be a member of Carlsberg’s Executive Committee. Peter Ernsting takes over from Kasper Madsen who has decided to pursue his career outside the company.

During the last 8 years under Kasper Madsen’s leadership, Carlsberg’s supply chain has been undergoing significant changes. Starting with the Operational Excellence projects in 2003 and continuing with implementing Lean and optimising the brewery structures in Europe, Carlsberg’s supply chain has become increasingly more efficient.

Peter Ernsting will continue this process, taking the next steps to ensure that Carlsberg reaches the service and efficiency levels of the best in class FMCGs .

Peter Ernsting was previously Chairman of the Unilever Supply Chain Company AG, where he was leading the total end-to-end supply chain of Unilever in Europe responsible for around 20,000 people located across 69 factories and with an overall P&L responsibility of EUR 8 billion. Prior to this, Peter Ernsting managed Unilever’s supply chain organisation in Asia and Russia. Peter Ernsting (52) is Chemical Engineer by education and started his career within Food R&D and manufacturing.

Commenting on this announcement, J?rn P. Jensen, CFO and deputy CEO says: “I would like to thank Kasper for his very significant contributions during his many years with Carlsberg and I wish him all the best in his future career. I look forward to working with Peter, whose valuable international experience at Unilever will be of great value to Carlsberg as we continue to develop our organisation.”

Kasper Madsen added: “I have been with the company now for more than 20 years. I started as a very young Brewer and Chemical Engineer and have been part of a huge change journey in the company, so I feel that now is the right time for me to go out and try something else.”

14 Апр. 2011

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