Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Heineken publishes 2010 Sustainability Report, ‘Brewing a Better Future’
In addition, the report provides detailed updates on the company’s 23 integrated programmes, built around its three strategic imperatives:
•Continuously improve the environmental impact of our brands and business
•Empower our people and thecommunities in which we operate
•Positively impact the role of beer in society
Jean-Fran?ois van Boxmeer, Chairman of the Executive Board/CEO, said: “Brewing a Better Future puts renewed focus on our determination to create value at all levels of society and for all our stakeholders. Delivering on the targets we have set ourselves will impact the way in which we bring our brands to market, improve our environmental performance, contribute to our communities and engage all stakeholders.”
Highlights from the Heineken 2010 sustainability report:
•In 2010, ‘Brewing a Better Future’ was rolled-out internationally. Fifty Heineken markets now have a three-year sustainability plan in place with clear deliverables, targets, budget and roles and responsibilities. In addition, each company has established a sustainability committee that is responsible for the development and roll-out of the local sustainability agenda. During the year, 21 markets published their own local sustainability reports.
•In 2010, Heineken conducted two water footprint studies, in Egypt and Slovakia. The water footprint is an indicator of freshwater use that looks not only at water usage in breweries, but also takes into account the water use by all the products, processes and services that are required to produce beer. The studies found that more than 90 per cent of the water footprint is related to the cultivation of crops. The studies’ findings raised interesting questions, such as how to involve suppliers in water reduction strategies and how to balance local sourcing with the impact of crops on local water sources.
•To serve the company’s beer at the optimum temperature, Heineken aims to use refrigeration equipment with a low carbon footprint and energy consumption. The company’s policy is that wherever it is technically and legally possible, every new fridge Heineken buys will include the safe and more environmental friendly hydrocarbon refrigerant, uses LED illumination and has a thermostat with an energy management system for large fridges. Combined these three elements are expected to yield energy reduction of at least 35 per cent. In 2010, the company began implementing this new approach and 80 per cent of the new fridges met at least one of the above standards.
•In January 2010, Heineken donated an additional €10 million to the Heineken Africa Foundation. This money enabled the Foundation to initiate three new projects focused on the fight against HIV/AIDS in African communities where the company operates, which were announced at the company’s HIV/AIDS Symposium in March 2011.
•Heineken developed several initiatives to endorse the company’s responsible consumption programme ‘Enjoy Heineken® Responsibly’ (EHR). These included new design rules and guidelines to have the EHR logo on all primary and secondary Heineken packaging. In addition, all UEFA Champions League (UCL) broadcasts included perimeter advertising featuring an EHR logo where legally allowed.
Heineken’s 2010 sustainability report reflects feedback that the company received by reaching out to numerous stakeholders throughout the year and the report is based on the disclosure guidelines of the Global Reporting Initiative (GRI).
15 Апр. 2011