Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
SABMiller: Czechs like 11° beer more and more; in 2010, Kozel served 20 percent more of it
The increase in VAT in 2010 also influenced the consumption of beer on tap. Based on data provided by the Czech Beer and Malt Association, consumers drank 4 percent less beer last year, which resulted in more than an 8 percent decrease in production. However the 11° beer from Popovice is doing well. "An increase in consumption of Kozel Medium on tap corresponds to the demands of consumers who showed increased interest in the beer and thereby increased the market share of the beer," explains the manager of the Velkopopovick? Kozel brand, Vladim?r Van?k.
The growing preference for Velkopopovick? Kozel, which has been steadily increasing in the past 11 years, confirms the results from the Zlat? poh?r Pivex (Pivex Gold Cup) - Pivo (Beer) 2011. The newest of the beers from Popovice, Kozel Medium, got the highest score as the best 11° beer in the most prestigious category of light lagers, leaving behind 14 competitors.
Kozel Medium is a light lager that complements other variations such as Light, Premium and Dark. The 11° beer is typified by its strong flavour, which marries tones of malt with a light bitterness of hops. The 11° beer is served in bottles, cans, 30-litre and 50-litre kegs, and 10-hectolitre tanks.
15 Апр. 2011