SABMiller: Czechs like 11° beer more and more; in 2010, Kozel served 20 percent more of it

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Kozel on tap did well in 2010. More than 11.6 percent of this beer was sold in comparison with the previous year, in spite of predictions by the Czech Beer and Malt Association of a decrease in Czech beer on the Czech beer market. Most popular among beer drinkers was Kozel Medium. Last year the light 11° beer recorded an increase of 22.5 percent, which also represents the biggest increase in history.

The increase in VAT in 2010 also influenced the consumption of beer on tap. Based on data provided by the Czech Beer and Malt Association, consumers drank 4 percent less beer last year, which resulted in more than an 8 percent decrease in production. However the 11° beer from Popovice is doing well. “An increase in consumption of Kozel Medium on tap corresponds to the demands of consumers who showed increased interest in the beer and thereby increased the market share of the beer,” explains the manager of the Velkopopovick? Kozel brand, Vladim?r Van?k.

The growing preference for Velkopopovick? Kozel, which has been steadily increasing in the past 11 years, confirms the results from the Zlat? poh?r Pivex (Pivex Gold Cup) – Pivo (Beer) 2011. The newest of the beers from Popovice, Kozel Medium, got the highest score as the best 11° beer in the most prestigious category of light lagers, leaving behind 14 competitors.

Kozel Medium is a light lager that complements other variations such as Light, Premium and Dark. The 11° beer is typified by its strong flavour, which marries tones of malt with a light bitterness of hops. The 11° beer is served in bottles, cans, 30-litre and 50-litre kegs, and 10-hectolitre tanks.