The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Ukraine. “Lvivske” beer will be sold in the new PET-bottle
According to the studies more and more beer lovers prefer PET-packaging in recent years because such bottles are light, easy to use and cheaper. It should be noted that in 2010 the market share of beer in the PET-packaging increased by 1% compared with 2009. Number of sales of beer in PET for the same period increased by 7% beating the numerical value of sales of beer in the glass bottles. During the first quarter of 2011 the share of beer sold in PET makes up 49.2% — almost half of the total beer market of Ukraine.
Therefore, considering the consumers' tastes and needs TM "Lvivske" decided to make a favorable offer for its fans — the favorite beer in a new convenient bottle format. Moreover, from March to June beer in new 1.5 l PET can be purchased at special price, saving 20% of its value. At the moment, "Lvivske 1715" and "Lvivske Svitle (Light)" in 1.5 l bottles will be sold only in the central, western and north-western regions of Ukraine.
The manufacturers hope that the new benefit packaging will become popular among many lovers of "Lvivske" beer.
It should be noted that the PET-packaging format of 1.5 l is new for the Ukrainian beer market. By this time beer in 1 and 2 l PET-bottles was sold on a regular basis.
According to the data of AC Nielsen Research Company, the share of TM "Lvivske" at the end of 2010 made up 10.6% by volume. It is expected that the launch of the PET-packaging format which is new for Ukraine will strengthen the position of "Lvivske" on the beer market in general and in the rapidly growing segment of PET-packaging in particular.
Andrey Otroschenko, Marketing Director of Local Trademarks at "Slavutich", Carlsberg Group: "Lvivske" is one of the most popular beer brands of the Ukrainians. Its most popular brands are "1715" and "Svitle (Light)". We always try to make some interesting offers to our customers. We hope that the new bottle which is convenient for the beer will please our fans who will be happy to savor their favorite beer".
15 Апр. 2011