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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Managing Director Mr. Joachim Gunkel leaves Ziemann Group

Mr. Joachim Gunkel is no longer a member of the Management Board of Ziemann Group, one of the world’s leading manufacturers and suppliers of brewing plants. The relationship between the Managing Director and the the Ludwigsburg-based company was terminated as of Wednesday by “mutual consent”. “There had been differences of opinion regarding the management style”, it was reported by several newspapers. Until a successor for Joachim Gunkel is appointed Managing Director Mr. Klaus Gehrig will act as provisional Head of the Ziemann Group’s sales and marketing department.

“Things really started to move” for Ziemann in 2010 particularly in the second half of the year when orders “really boomed”, the company reported in March. This was also due to the persistence and energy with which Ziemann pursues its goals – for instance greater diversification, the development of new sectors such as filling and packaging and a constant optimization of technolgies. The result: Ziemann said it made “considerable progress”.

18 Апр. 2011



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