The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Anheuser-Busch InBev and Accenture Collaborate on Digital Merchandising Pilot
Under the terms of the agreement, Accenture is working with AB InBev to pilot an innovative digital merchandising service to provide the brewer with access to point of sale data about product presence and placement that is more detailed, faster and more reliable. The pilot aims to deliver a reduction in out of stock products, improved compliance by retailers and, as a result, improved product sales.
The Accenture Digital Merchandising Service – part of Accenture’s suite of managed services for consumer goods companies - is a customizable solution that can help consumer products companies to improve their in store performance by offering them a fast and reliable view of their product’s presence and placement on the shelf. Through the service, digital pictures of the products and prices are continuously collected and monitored, and translated into information and key performance indicators (KPIs) using Accenture’s capabilities, such as mobility software, market analytics, and its unique proprietary algorithms.
This innovative approach avoids time consuming data collection activities and, by receiving both quantitative and qualitative information immediately, it allows sales reps to make better decisions faster.
The pilot is taking place in 55 stores in Russia, and the results will offer AB InBev important insights into whether the activity should be rolled-out across its Russian business or into other geographies.
“This pilot will help AB InBev to better understand how we can use digital merchandising techniques to enhance our performance at the shelf,” said Felipe Franco, VP of Information and Business Services at AB InBev. “Our visit to Accenture’s Customer Innovation Center in Milan helped us to visualize the different challenges and to shape our strategy for tackling them.”
“AB InBev has identified digital merchandising as an area where it can create improved efficiency, enhanced data and, therefore, increased sales,” said Marco Spaziani Testa, who leads Accenture’s Consumer Goods and Services practice in Central and Eastern Europe. “This pilot is an example of AB InBev’s keen focus on innovation in order to deliver an improved service to its customers and consumers.”
Accenture is delivering the work from its operations in Moscow, Russia, the Accenture Customer Innovation Center in Milan, Italy, and Bangalore, India.
Accenture is a global management consulting, technology services and outsourcing company, with more than 215,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.6 billion for the fiscal year ended Aug. 31, 2010. Its home page is www.accenture.com.
19 Апр. 2011