Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Sharp’s Brewery: record sales; expansion planned
In total 9,088 firkins were sold for the week ending 8 April 2011, the highest weekly sales volume since the brewery’s launch in 1994. Sales of its flagship brand Doom Bar have grown by more than 45% this year.
The company revealed that it has ordered three new fermentation vessels to increase production by a further 24,000 brewers barrels per annum. Sharp’s took delivery of two vessels in February.
Increasing demand has also resulted in Sharp’s looking to appoint five new members to its brewing team.
Head brewer Stuart Howe said: “We are delighted with the progress we are making. Sales of Doom Bar have grown by more than 45% this year, and are still rising.
“We are enormously ambitious for Sharp’s Brewery, including Doom Bar and the whole portfolio of Sharp’s beers. The investment in the brewery is essential to keep pace with the growth we are experiencing and realise our goal of being the largest brewer of cask conditioned beers in the UK.”
Molson Coors is believed to have paid around ?20m for Sharp’s in February following a period of strong growth for the Cornish brewer. Turnover at Sharp's increased from ?11.4m in the year to 31 October 2009 to ?16.1m in the year to 31 October 2010.
19 Апр. 2011