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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Sharp’s Brewery: record sales; expansion planned

Sharp’s Brewery, the Cornish brewer bought by Molson Coors in February, has announced record sales and revealed plans to increase production.

In total 9,088 firkins were sold for the week ending 8 April 2011, the highest weekly sales volume since the brewery’s launch in 1994. Sales of its flagship brand Doom Bar have grown by more than 45% this year.

The company revealed that it has ordered three new fermentation vessels to increase production by a further 24,000 brewers barrels per annum. Sharp’s took delivery of two vessels in February.

Increasing demand has also resulted in Sharp’s looking to appoint five new members to its brewing team.

Head brewer Stuart Howe said: “We are delighted with the progress we are making. Sales of Doom Bar have grown by more than 45% this year, and are still rising.

“We are enormously ambitious for Sharp’s Brewery, including Doom Bar and the whole portfolio of Sharp’s beers. The investment in the brewery is essential to keep pace with the growth we are experiencing and realise our goal of being the largest brewer of cask conditioned beers in the UK.”

Molson Coors is believed to have paid around ?20m for Sharp’s in February following a period of strong growth for the Cornish brewer. Turnover at Sharp's increased from ?11.4m in the year to 31 October 2009 to ?16.1m in the year to 31 October 2010.

19 Апр. 2011

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