The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Trouble brewing in Foster’s split
The two-fifths increase since 2004 – from 27 per cent to around 38 per cent in 2010 – has come despite falling market share and growing price pressures and might help to explain why the brewing business features at the top of the list in speculation about takeover bids once the Foster's wine and beer businesses are split.
But it's worth pondering just how long Foster's can hold on to or even grow those margins when sales for many of its flagship brews like VB are falling and it has few, if any, growth levers outside the domestic beer market.
Its market share slipped 5 percentage points to 50 per cent between 2005-10 as CUB failed to respond quickly to the popularity of craft and premium brews.
Sales of VB are down more than 10 per cent and the Pure Blonde low carbohydrate brew fell 20 per cent in the year to February.
Some viewed Foster's halting of VB supplies to Coles last month to prevent its sale at what it believed would be below wholesale cost as proof that Foster's was in control.
Coles and Woolworths may command the majority of liquor sales in Australia but the real power, they argue, is still held by Foster's and Kirin's Lion Nathan (which has margins similar to Foster's), which share 90 per cent of beer sold in Australia. The cosy relationship has helped underpin price increases above the consumer price index for most of the past decade. But for how long can it last?
Foster's shareholders vote to split Foster's in two on Friday week (April 29). With a much talked about CUB takeover still just talk, the focus for investors is likely to shift to how well Pollaers has been able to execute his "Urgent Action Agenda" and resuscitate its long- term fortunes.
19 Апр. 2011