Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Trouble brewing in Foster’s split
The two-fifths increase since 2004 – from 27 per cent to around 38 per cent in 2010 – has come despite falling market share and growing price pressures and might help to explain why the brewing business features at the top of the list in speculation about takeover bids once the Foster's wine and beer businesses are split.
But it's worth pondering just how long Foster's can hold on to or even grow those margins when sales for many of its flagship brews like VB are falling and it has few, if any, growth levers outside the domestic beer market.
Its market share slipped 5 percentage points to 50 per cent between 2005-10 as CUB failed to respond quickly to the popularity of craft and premium brews.
Sales of VB are down more than 10 per cent and the Pure Blonde low carbohydrate brew fell 20 per cent in the year to February.
Some viewed Foster's halting of VB supplies to Coles last month to prevent its sale at what it believed would be below wholesale cost as proof that Foster's was in control.
Coles and Woolworths may command the majority of liquor sales in Australia but the real power, they argue, is still held by Foster's and Kirin's Lion Nathan (which has margins similar to Foster's), which share 90 per cent of beer sold in Australia. The cosy relationship has helped underpin price increases above the consumer price index for most of the past decade. But for how long can it last?
Foster's shareholders vote to split Foster's in two on Friday week (April 29). With a much talked about CUB takeover still just talk, the focus for investors is likely to shift to how well Pollaers has been able to execute his "Urgent Action Agenda" and resuscitate its long- term fortunes.
19 Апр. 2011