The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Point Brewery addition will expand capacity 25%
The company is completing a brewery addition in its namesake city that will expand annual production capacity by 25%. And much of that growth is the result of Stevens Point Brewery launching a line of seasonal beers in 2007 and 2008, operating partner Joe Martino said Tuesday.
The seasonal brews appeal to craft beer fans who are known for wanting to sample a variety of beers, Martino said.
"It allows us to introduce something new every few months," he said.
The expansion, to be completed by May 1, includes 6,600 square feet of new warehouse space, new aging tanks and new fermenting tanks. It will allow Stevens Point Brewery to produce 100,000 barrels of beer annually.
Since 2009, the brewery has invested about $1 million to increase capacity and improve its facilities, Martino said.
Stevens Point Brewery produced 80,000 barrels last year, including beer brewed under contract for other companies. About 50,000 barrels were Point's own brands - amounting to a 14% increase from 2009 sales.
Point's 2010 sales increase was tied to the launch of 2012 Black Ale, continued strong sales for the Nude Beach Summer Wheat brand, and expansion into Alabama and Georgia.
Nude Beach is one of the brewery's seasonal brands, a lineup that includes Einbock, Oktoberfest and St. Benedict's Winter Ale.
Point's own brands, the company's more lucrative line of business, typically account for about 60% of its annual production, with contract brewing accounting for the remaining 40%, Martino said. Before the launch of seasonal brands, that split was closer to 50-50, he said.
The brewery also stopped a long-term decline in sales for Point Special, the brewery's oldest brand, Martino said.
With its growth, Point has added three new jobs over the past six to 12 months, Martino said. The company, which also produces a line of sodas, has about 30 employees, he said.
The brewery expects its sales growth to continue this year, having recently expanded into Texas and North Carolina, Martino said. Point plans to continue to expand throughout the United States.
"We're looking at controlled expansion," Martino said.
Point is the second-largest craft brewer based in Wisconsin, according to the Brewers Association, a Boulder, Colo.-based trade group. The association ranks the company as No. 32 on its 2010 list of the nation's 50 largest craft brewers.
21 Апр. 2011