Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Point Brewery addition will expand capacity 25%
The company is completing a brewery addition in its namesake city that will expand annual production capacity by 25%. And much of that growth is the result of Stevens Point Brewery launching a line of seasonal beers in 2007 and 2008, operating partner Joe Martino said Tuesday.
The seasonal brews appeal to craft beer fans who are known for wanting to sample a variety of beers, Martino said.
"It allows us to introduce something new every few months," he said.
The expansion, to be completed by May 1, includes 6,600 square feet of new warehouse space, new aging tanks and new fermenting tanks. It will allow Stevens Point Brewery to produce 100,000 barrels of beer annually.
Since 2009, the brewery has invested about $1 million to increase capacity and improve its facilities, Martino said.
Stevens Point Brewery produced 80,000 barrels last year, including beer brewed under contract for other companies. About 50,000 barrels were Point's own brands - amounting to a 14% increase from 2009 sales.
Point's 2010 sales increase was tied to the launch of 2012 Black Ale, continued strong sales for the Nude Beach Summer Wheat brand, and expansion into Alabama and Georgia.
Nude Beach is one of the brewery's seasonal brands, a lineup that includes Einbock, Oktoberfest and St. Benedict's Winter Ale.
Point's own brands, the company's more lucrative line of business, typically account for about 60% of its annual production, with contract brewing accounting for the remaining 40%, Martino said. Before the launch of seasonal brands, that split was closer to 50-50, he said.
The brewery also stopped a long-term decline in sales for Point Special, the brewery's oldest brand, Martino said.
With its growth, Point has added three new jobs over the past six to 12 months, Martino said. The company, which also produces a line of sodas, has about 30 employees, he said.
The brewery expects its sales growth to continue this year, having recently expanded into Texas and North Carolina, Martino said. Point plans to continue to expand throughout the United States.
"We're looking at controlled expansion," Martino said.
Point is the second-largest craft brewer based in Wisconsin, according to the Brewers Association, a Boulder, Colo.-based trade group. The association ranks the company as No. 32 on its 2010 list of the nation's 50 largest craft brewers.
21 Апр. 2011