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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Russia. State Duma plans to ban beer in plastic bottles

The Russian Duma plans to ban beer in PET plastic bottles by 2013, which accounts for nearly half of the Russian beer market. Before the second reading in the Russian State Duma the draft of this ban was incorporated in the so-called “beer law “, as reported by Russian media. Reasoning is said to be a standardization of legislation in the Russian-Kazakh-Belarusian customs union. Kazakhstan already has a similar ban in place. Market observers see the real reason rather in the wider battle against alcohol abuse in Russia since PET bottles are usually sold in sizes of 1.5 and 2 liters. The authorities believe that the availability of cheap beer in bigger package sizes is one of the reasons for the widespread alcohol abuse in Russia.

The controversial “beer law” further provides to prohibit the sale of beer at kiosks and mobile sales stands completely and in all other premises between 23 and 8 clock. Russian industry representatives fear a massive decline in sales should the law in its present form come into effect.

In Russia beer is currently sold to 48% in PET bottles, to 34 percent in glass bottles and to 17 percent in cans.

25 Апр. 2011

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