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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Malaysia. Carlsberg to raise prices slightly

Carlsberg Brewery Malaysia Bhd is planning to slightly increase the prices of its beer products in May.

Managing director Soren Ravn said the company would increase prices by an average of less than 3% across its beer product range due to rising raw material and operating costs.

“The increase in prices is not huge, and is in line with inflation, and this reflects our higher input costs. In the next three to six months, we will appropriately hedge raw material prices,” Ravn said after the company's AGM yesterday.

He said the continued rise in prices of raw materials like malt and aluminium for beer cans might have an impact on the company's earnings in the fourth quarter. “Also, there is a level of uncertainty about 2012. If you look at the situation now, next year looks kind of scary.”

This year, key growth drivers for Carlsberg in Malaysia are its imported premium/super premium beer brands such as Hoegaarden and Asahi and Kronenbourg 1664, as well as its global brand relaunch.

For the first time, Carlsberg will share the same core visual identity worldwide, with the same look and feel in terms of packaging and bottles across more than 140 markets it operates.

Ravn said the company aimed to secure a 20% market share of the premium/super premium beer segment this year.

“The premium beer segment is growing faster than the cheaper beer segment. This is where we see the opportunities,” said Ravn, who also pointed out that the company's brewery was nearing its maximum production capacity.

“We have a road map for the next three to five years, to unlock the bottlenecks in the brewery in order to increase capacity without the need for heavy capital expenditure. So, at least we can grow our capacity at the same pace as our volume,” he said.

Ravn expects a maximum growth of 5% for the beer market in terms of volume this year.

“There was a decline in beer consumption in 2009 while we saw a 10% growth in volume for the beer market last year. I think we will see a low single-digit growth in 2011 as 2010 was a sort of catch-up period for the beer market.”

27 Апр. 2011

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