Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
MillerCoors to launch limited edition of 64 calorie light beer
The new product is an addition to its super low-calorie beer and the company is planning to launch the new product by May 1.
The new 64-calorie light beer is available in 6-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available at bars, restaurants and grocery stores across the country this summer.
MillerCoors MGD 64 marketing manager Tim Carter said with the growing interest in flavored beers, the company wanted to provide light beer drinkers the opportunity to enjoy the beer they love with a refreshing lemonade twist for the summer.
"Whether it's at the bar with friends, after a round of golf or during a backyard barbeque, an MGD 64 Lemonade served with a fresh lemon slice pairs perfectly with every summer occasion," Carter added.
MGD 64 Lemonade, with only 64 calories and 2.4gms of carbohydrates per 12 ounces. A 12oz serving of Bud Light Lime contains 116 calories and 8gms of carbohydrates, and 11.2oz serving of Mike's Lite Hard Lemonade contains 109 calories and 14gms of carbohydrates.
The 12oz serving of Michelob Ultra Lime Cactus contains 95 calories and 5.5gms of carbohydrates, the company said.
27 Апр. 2011