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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. IPAs Up 42% YTD

The latest four-week and year-to-date craft brewer sales scan data is out from Symphony IRI Group (SIG) today. The top two craft beer "styles," pale ale and "seasonals," both showed nice growth of just under 9 percent by dollars in the grocery, drug and convenience channels. And both have lost nearly 1 share of the craft segment by styles. India Pale Ales have picked up 2.7 more share points of craft to now comprise 14.3 share of scanned sales. At this pace, IPAs will pass seasonals and pale ales in 2012 or 2013 to become the most popular style area for craft. Yes, we Americans are discovering how much we like our hops and very flavorful beers.

India pale ales are up 43.2% in dollars year-to-date, and case sales are up 40.5% so far. Perhaps it is time that IRI started to look at tracking both IPAs and Imperial IPAs.Overall, scanned craft sales are up 14.3% in dollars so far this year and 12.7% in volume. Craft growth continues to accelerate.

SIG currently places each brand they track into 1 of 28 style buckets. So far this year 6 of those style buckets are showing lower sales, and the other 22 are growing.

Here are the top 10 fastest growing styles by percentage in scanned case sales year to date:

1. Stout +61%

2. Pilsner +49%

3. IPA +40%

4. Other Pale Lager +38%

5. Variety Packs +30%

Eight other style buckets show over 20% growth year to date: strong ales, other specialties, unknown, Belgian style ales, blond/kolsch/other golden, scottish, golden ales and barleywines.

I find it interesting to see craft pilsners and other pale lagers on the fastest growing list. Is that coming from previously non-craft drinkers wanting to explore the lighter styles in the craft segment or from those in the segment looking to enjoy a pale lager from time to time? Likely a little of both as well as the occasional wine or spirits drinker.

29 Апр. 2011



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