The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. IPAs Up 42% YTD
India pale ales are up 43.2% in dollars year-to-date, and case sales are up 40.5% so far. Perhaps it is time that IRI started to look at tracking both IPAs and Imperial IPAs.Overall, scanned craft sales are up 14.3% in dollars so far this year and 12.7% in volume. Craft growth continues to accelerate.
SIG currently places each brand they track into 1 of 28 style buckets. So far this year 6 of those style buckets are showing lower sales, and the other 22 are growing.
Here are the top 10 fastest growing styles by percentage in scanned case sales year to date:
1. Stout +61%
2. Pilsner +49%
3. IPA +40%
4. Other Pale Lager +38%
5. Variety Packs +30%
Eight other style buckets show over 20% growth year to date: strong ales, other specialties, unknown, Belgian style ales, blond/kolsch/other golden, scottish, golden ales and barleywines.
I find it interesting to see craft pilsners and other pale lagers on the fastest growing list. Is that coming from previously non-craft drinkers wanting to explore the lighter styles in the craft segment or from those in the segment looking to enjoy a pale lager from time to time? Likely a little of both as well as the occasional wine or spirits drinker.
29 Апр. 2011