Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. IPAs Up 42% YTD
India pale ales are up 43.2% in dollars year-to-date, and case sales are up 40.5% so far. Perhaps it is time that IRI started to look at tracking both IPAs and Imperial IPAs.Overall, scanned craft sales are up 14.3% in dollars so far this year and 12.7% in volume. Craft growth continues to accelerate.
SIG currently places each brand they track into 1 of 28 style buckets. So far this year 6 of those style buckets are showing lower sales, and the other 22 are growing.
Here are the top 10 fastest growing styles by percentage in scanned case sales year to date:
1. Stout +61%
2. Pilsner +49%
3. IPA +40%
4. Other Pale Lager +38%
5. Variety Packs +30%
Eight other style buckets show over 20% growth year to date: strong ales, other specialties, unknown, Belgian style ales, blond/kolsch/other golden, scottish, golden ales and barleywines.
I find it interesting to see craft pilsners and other pale lagers on the fastest growing list. Is that coming from previously non-craft drinkers wanting to explore the lighter styles in the craft segment or from those in the segment looking to enjoy a pale lager from time to time? Likely a little of both as well as the occasional wine or spirits drinker.
29 Апр. 2011