Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
AB InBev beer sales drop on Brazil rain, U.S. jobs
However, the maker of Budweiser, Stella Artois and Beck's said it expected volumes to improve from the second quarter and forecast continued benefits from price rises carried out in its main U.S. and Brazilian markets at the end of last year.
First-quarter overall group shipments fell 0.4 percent on a like-for-like basis, the first decline for the company since the third quarter of 2009 and against market expectations of a slight increase.
The Belgium-based brewer said on Wednesday a high jobless rate, notably among its core consumer group of young males, reduced volumes in the United States, while heavy rain kept growth to a minimum in Brazil. Beer consumption typically rises in warm and sunny weather.
Price hikes cut AB InBev's share of its two largest markets, but their net impact was positive, driving up revenue in both. Some U.S. consumers also shifted to premium beers.
Group revenues rose 5.6 percent to $9.0 billion and core profit (EBITDA) by 6.5 percent to $3.41 billion. Both were in line with average forecasts in a Reuters poll.
AB InBev shares dropped by as much as 3.8 percent to a three-week low of 42.2450 euros and they were among the weakest in the FTSEurofirst 300 index .FTEU3 of leading European stocks. At 1048 GMT, they were down 3.1 percent.
"The volumes were weak and the net profit was hit by certain financial items," said Bernstein Research analyst Trevor Stirling. "Some people are worried about the volumes, although I would expect volumes to pick up."
IMPROVEMENT FROM Q2
Chief Financial Officer Felipe Dutra said they would.
"We said in March that we were expecting soft points in the first quarter of the year with improvements starting from the second quarter going into the second half and that remains valid," he told a conference call.
"In terms of price, adjustments in the main markets took place at the end of last year so we already had that benefit in the first quarter and so that should continue into the second quarter and going forward as well."
AB InBev repeated that the cost of sales per hectoliter should increase by a low single-digit percentage this year as its hedging mitigated the impact of global commodity costs.
The futures price for malt barley is more than 50 percent higher than a year ago.
The company said revenue per hectoliter should grow by more than inflation. It also said sales and marketing investments would be a mid to high single-digit percentage higher in 2011 than in 2010.
"We continue to believe that a recovery in the U.S. economy is a question of when and not if. In the meantime, we will remain focused on building the health of our brands and driving forward with all our major initiatives," Dutra said.
U.S. employers stepped up hiring in March, when the jobless rate fell to a two-year low.
AB InBev's first quarter performance contrasts with that of world numbers two and three, SABMiller (SAB.L) and Heineken (HEIN.AS), both of which increased beer sales, although largely because of benefits in different regions.
MillerCoors , a U.S. joint venture of SABMiller and Molson Coors Brewing Co (TAP.N) and the second largest U.S. brewer, suffered a decline of volumes, albeit less than AB InBev and an improved trend compared with the previous five quarters.
Molson Coors reported lower-than-expected quarterly profit on Tuesday, hurt by a sales decline in Canada.
The world's fourth largest brewer Carlsberg (CARLb.CO), with a heavy presence in Russia, reports its first-quarter results next Wednesday.
4 мая. 2011