The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Mountaineer Brewing Company to be Sold
Gary Brooks, owner of the Martinsburg-based brewery, listed the business last week on the website Probrewer.com. The brewing company announced its closure to fans last Wednesday on its Facebook page.
Craft beers have been on the rise in recent years as consumers have switched from more popular brands now owned by foreign companies, to more locally-brewed flavors that cater more to regional tastes.
The industry began to grow in West Virginia especially in 2009, after the state Legislature doubled the maximum alcohol content limit—opening the doors to more unique brewing styles.
The Mountaineer Brewing Company was founded in 2007. Their products included six-packs of Lager, Pale Ale, Nut Brown, Stout and their Vandalia brew.
After lawmakers raised the alcohol limit, the company expanded into more boutique flavors.
Unlike the handful of other craft brewers in the state—which focus more on selling beer in kegs or on tap in restaurants, with only limited bottle sales -- the Mountaineer Brewing Company began distributing their products statewide in six-packs of bottles.
"It caught on pretty quick," said brewmaster Daniel Maerzluft. "Within that first year we bought four more tanks for fermenting and then four more the next. It just kept blowing up pretty quickly."
Maerzluft began crafting the company's beers when the brewery first started. He's now the only staff member left on site.
"I was here from install all the way," he said. "Now I'm actually doing the decommissioning, kind of the last guy standing."
Merzluft said he's still not quite sure what drove Brooks, who also owns a separate brewpub in Fredrick, Md., to shutter the brewery.
"Sales were fine and demand kept increasing," Maerzluft said. "It's kind of mind-boggling in my opinion."
Brooks did not return multiple requests for comment for the story.
Maerzluft said about a third of the company's sales were in the Eastern Panhandle, but he said markets like Charleston were beginning to grow.
He credited the increasing popularity of other craft breweries, like Fayetteville's Bridge Brew Works, with helping to open up the market.
"One craft brewery fuels another," he said. "The more the merrier, in my opinion."
Brooks has the brewery listed with an asking price of $500,000. A potential buyer could decide to reopen the brewery or have the equipment shipped elsewhere.
Maerzluft said he's working on a business plan with some acquaintances in hopes of opening his own craft brew shop in case a buyer decides to move elsewhere.
But he said he's still hopeful someone can step in and get the Mountaineer Brewing Company going again.
"We have so few breweries as it is, I'd just hate to see this thing go away," he said. "It'd be nice to have another brewery rocking it again."
4 мая. 2011