The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Heineken-APB Completes Divestment of Stake in Kingway Brewery
•Intensifies participation in the premium segment
Asia Pacific Breweries Limited (APB) today announced that Heineken-APB (China) Pte Ltd (HAPBC) has completed the sale of 365,767,453 ordinary shares in Kingway Brewery Holdings Limited (Kingway Brewery) to GDH Limited (GDH), the controlling shareholder of Kingway Brewery. The transaction was completed at RMB1.08 billion (approximately S$205 million based on current exchange rate), of which S$72.4 million will be recorded as exceptional income. By virtue of its 50% stake in HAPBC, APB’s share will be S$36.2 million.
Mr Roland Pirmez, Chief Executive Officer, APB, commented, “The divestment is consistent with our strategy to intensify our participation in the premium segment of the China beer market. Though we may have divested our stake in Kingway Brewery, we remain committed to the Chinese beer market, particularly in South China where we will soon be opening a new brewery in Guangzhou. Our motivation is to keep ensuring that our prized beer brands, Tiger and Heineken, stay as attractive premium offerings to keep improving our organic growth and profitability.”
The Chinese beer market grew 6.3% to 448 million hectolitres in 2010. Capitalising on the rising affluence and growth opportunities in China, the Group has been actively pursuing the growing premium segment of the China beer market with international beer brands, Tiger and Heineken. Apart from strategic brand investments and marketing, the last few years also saw the Group continually building on and extending its distribution in China.
HAPBC owns a brewery in Shanghai and Hainan. In FY2010, APB’s operations in China broke-even, turning around from a loss of S$5.9 million as reported in FY2009.
6 мая. 2011