The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Mexican microbrews challenge beer giants, fight for space at bar
Their goal felt equally subversive: nothing less than the transformation of Mexico’s beer-loving culture into one that thirsts not for the mild flavors of Corona or Dos Equis, but for the richness of stouts, the dark body of double malts and the bitterness of India pale ales.
The brewers said they were fighting for choice: “Por la Cerveza Libre,” or “For the Liberated Beer.”
“To choose what we consume based on our tastes, translates as free choice, a fundamental right of every person,” they wrote in a manifesto.
Even though Mexico is known worldwide for its beer, only two companies dominate the domestic market and determine what millions of people swig.
Mexican craft brewers in the “Por la Cerveza Libre” movement hope to change that — one bar, one beer, one drink at a time.
Over 1,000 beer enthusiasts have signed their manifesto online and in bars and restaurants, organizers say. First step in the revolution? Use social media to promote the establishments and stores that buck the trend by serving lesser known brews. Eventually, the group will award such places “For the Liberated Beer” certificates.
The craft brewery movement in Mexico has been growing for only a few years now, inspired by microbreweries in the United States. But in that short time, Mexican brewers have launched one of Latin America’s largest beer-tasting festivals in the country’s second biggest city, Guadalajara, and opened a series of bars under the name El Deposito there as well as in Mexico City and Puerto Vallarta that double as stores to sell their creations.
The “Por la Cerveza Libre” movement was hatched last year in one such El Deposito in a swank Mexico City neighborhood.
The bar is designed to look like a clandestine liquor depot during the Prohibition era in the United States and is decorated with pictures of Al Capone and other gangsters of the period. The centerpiece is a piece of equipment made to look like an old distillery.
El Deposito’s exposed-brick walls could come straight out of Portland, Oregon, except for the Mexican twist in the brews: One alcohol-rich barleywine by Cerveceria Cucapa is aged in tequila barrels. And Cerveceria Minerva’s Malverde, an American-style pilsner, is named for Jesus Malverde, “patron saint” to the country’s drug traffickers.
Drinkers pack the bar on Thursday and Friday nights, young professionals who arrive straight from work in 9-to-5 wardrobe to sample over 100 imported and Mexican brews.
“I’ve encountered many brands that I didn’t know before are made in Mexico,” said Oscar Lopez, a 26-year-old website designer who frequently visits the bar. “The flavor is excellent.”
Jesus Briseno, 33, one of Mexico’s craft-brewing pioneers, had a hand in opening the country’s El Depositos and founded Cerveceria Minerva seven years ago in Guadalajara.
He opened the brewery, he said, after he took a semester off from college to study at the Siebel Institute of Technology and World Brewing Academy in Chicago. Inspired by the explosion of beer culture around U.S. microbreweries, he returned to Mexico with the dream of starting his own craft beer business.
6 мая. 2011