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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Ukraine. Lviv to host beer fest during Euro 2012

Ukraine's western city of Lvov plans to host a beer festival during the UEFA Euro 2012, an organiser said.

Oleh Zasadny, director of the Lvov City Council tournament department said the beverages will be spread in compliance with the UEFA rules, Xinhua reported.

"UEFA has an obvious position that only non-alcoholic beer is permitted in stadiums, as well as in the fan zones. In addition there will be a few official places where beer can be purchased," Zasadny said.

During the festival, selling beer in glass containers will be prohibited. Mainly draught beer will be sold in soft packages. To ensure safety, producers will also introduce paper or plastic cups.

Beer fests are held in Lvov every year. In June 11-12, 2011 the city will host a fiesta displaying the tradition of brewing and beer culture in Ukraine.

10 мая. 2011



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