Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Carlsberg Operating Profit Jumps 38%
Earnings before interest, taxes and some one-time items rose to 1 billion kroner ($194 million), exceeding the 993 million-kroner average estimate of 16 analysts compiled by Bloomberg. The operating margin widened by 1.4 percentage points to 8 percent, the Copenhagen-based company said today.
Carlsberg shares rose the most in four months. The brewer gets about 45 percent of profit from eastern Europe, where first-quarter volume increased 28 percent compared with a period of last year when Russian sales were depressed after the government tripled alcohol taxes.
“This is a good start to the year,” Andy Smith, an analyst at MF Global in London, said in a note to clients. The Russian recovery “is gathering pace.”
Carlsberg shares gained as much as 24.5 kroner, or 4.1 percent, to 617 kroner, the steepest intraday gain since Jan. 18. They were up 21 kroner, or 3.5 percent, at 613.5 kroner as of 11:07 a.m. in Copenhagen trading.
The brewer reiterated its February forecast of “high single-digit” percentage growth in 2011 operating profit and adjusted net income growth of more than 20 percent.
“We are particularly pleased that the important Russian market has returned to growth,” Chief Executive Officer Joergen Buhl Rasmussen said in the statement.
Raw Materials Costs
Margin growth was “light of consensus,” as higher input costs and advertising expenses weighed on results, Dirk Van Vlaanderen, an analyst at Jefferies International Ltd. in London, wrote in a note today.
Raw materials costs rose in eastern Europe after record droughts led to poor grain harvests last year, Carlsberg said.
Beer sales, excluding acquisitions, slid 2 percent in northern and western Europe in the quarter as “consumer dynamics remain challenging,” the company said.
Total organic volume rose 10 percent, inflated by a low comparative due to last year’s Russian tax increase. Excluding the effect of the destocking in the first quarter of 2010, volume grew 2 percent, according to Carlsberg estimates.
First-quarter net income totaled 173 million kroner, the company said. That missed the 280 million-kroner median estimate of 14 analysts surveyed by Bloomberg.
Net income “was negatively impacted by an increase in special items related to restructuring and in other net financial items due to currency movements,” MF’s Smith said.
11 мая. 2011