Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US. Anheuser-Busch names new marketing exec

Beer maker Anheuser-Busch, the U.S. subsidiary of Anheuser-Busch InBev NV, has named Paul Chibe to lead its marketing in the U.S.

Chibe worked most recently as vice president and general manager of the U.S. gum and mints business at Wm. Wrigley Jr. Co., the company said.

Anheuser-Busch said Chibe will assume his new position June 1.

Keith Levy, the company's former vice president of U.S. marketing -Busch, left in January to "pursue other opportunities." He had been with the company since 1987 and helped lead the marketing division through the 2008 merger of Anheuser-Busch and InBev, which made the company the world's largest brewer by sales.

The marketing role has since been held on an interim basis by Frank Abenante, global vice president of brands and insights at the global company. Abenante will continue to work with U.S. commercial division head Dave Peacock and the group until Chibe's transition is completed.

Anheuser-Busch, based in St. Louis, is the leading American brewer with brands such as Budweiser and Bud Light.

Anheuser-Busch InBev NV and many competitors saw beer sales volumes decline in the U.S., Canada and Western Europe during the recession.

11 мая. 2011



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories