Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Japan. Beer shipments rise 4% in April

Although the overall market has been shrinking, beer shipments in Japan turned higher in April following a sharp fall (-19.9%) in March. In April total shipments of beer and beer-like drinks increased by 4% year-on-year to 40.83 million cases, according to data released on Monday by the five major Japanese brewers. This is the first gain in two months after production at the facilities that were damaged by tsunami and earthquake gradually resumed and “sales picked up after a widespread mood of self-restraint among consumers eased”, as the Japanese press reports.

Shipments of beer rose by 5.2% to 20.36 million cases and third-category beer increased by 5.3% to 13.49 million cases, while “Happoshu” low-malt beer shipments dropped by 1.8% to 6.97 million cases in April yoy. However – according to a spokesperson at a major Japanese brewer – outlook remains “uncertain”. “Sales are growing at a slower pace in May and we don’t know whether robust sales will last long”, he was quoted as saying.

Asahi reports no change in normal beer sales in April, but a 13% decrease in Happoshu (low- malt beer) and a 4% rise in New genre (Malt-based) beer. Asahi’s total beer sales from January 2011 to April 2011 decreased by 1%.

(One case holds 20 633-mililiter bottles.)

24 мая. 2011



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories