Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Peroni Nastro Azzuro Hits The Arequipa Market
- Peroni NA is the international, super premium brand from Backus' portfolio.
- The beer is imported directly from Italy.
Lima, May 20, 2011 - Backus has released, in Arequipa, the super premium beer Peroni Nastro Azzurro as part of SABMiller's plan to expand its international brands in our country.
Just like Italian style and fashion are recognized worldwide for their sobriety, elegance and exclusivity, along with its leather wear, haute couture clothing and costly automobiles, Italy also exports a considerable quantity of beer, which is one of its most representative products for the most demanding customers.
Peroni Nastro Azzurro's unique formula is based on barley and the finest hops, reflecting Italian creativity and talent.
The release party in Arequipa will take place today among a select group of guests at the Hotel Libertador where they will have the chance to taste Peroni NA and experience the Peroni lifestyle exclusively.
"The Arequipa market has had a big growth rate in the past few years. Because of developing new consumer segments, Peroni NA will be initially available only at certain select sales points as of next week. We know that there is a demanding consumer segment in Arequipa which values this type of product. Peroni NA hopes to capture this need," Alex de la Melena, Backus manager of international brands.
The release of Peroni NA in Arequipa is part of Backus' strategy to offer consumers of this city alternatives in terms of consuming international, super premium products, which are part of the portfolio of brands the company handles.
25 мая. 2011