The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Heineken sponsors 3 more years of Champions League
The new deal announced on Friday takes the Amsterdam-based brewer's contract up to the end of the 2014/2015 football season, extending its link to the tournament to over 20 years, as around 145 million television viewers prepare to watch Saturday's final at London's Wembley stadium.
Heineken's Chief Commercial Officer Alexis Nasard told Reuters the new deal gives the brewer wider digital rights and broadens its broadcast rights to cover Germany, but he declined to give any financial details regarding the sponsorship.
He said the group's eponymous beer was available in 174 of the 220 countries that watch the competition on television. One of the most recent additions to that total is Mexico, where the world's third-largest brewer launched the Heineken beer brand in January following last year's takeover of Mexico's FEMSA Cerveza.
David Taylor of Swiss-based UEFA said his association did not have a big marketing budget, and revenue from the sponsorship would be fed back into the development of "grassroots" football.
This is the sixth season the Heineken brand has sponsored the competition, which is watched by over 4 billion TV viewers over a season, but the group's tournament links go back to 1994. (Reporting by David Jones; Editing by Will Waterman) ($1=.7158 Euro)
27 мая. 2011