Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Leeds MP Greg Mulholland calls for Carlsberg boycott
Greg Mulholland, the Liberal Democrat MP for North West Leeds, has tabled an Early Day Motion in the House claiming the move is a betrayal of the city.
Tetley's Brewery, at Brewery Wharfe, which has been producing beer for 189 years, is due to close on 17 June with the loss of 140 jobs.
Carlsberg said it was a difficult time for the industry.
Mr Mulholland said pubs, bars and clubs in the city should "de-list" Carlsberg brands and support local breweries instead.
In the motion put before Parliament Mr Mulholland said all the people of Leeds, and beer-lovers in general, "should express their anger at the decision".
The motion reads: "That this House condemns the closure of the Tetley's Brewery which will take place on 17 June 2011, a decision taken by Carlsberg UK which will end the brewery's 189-year history and longstanding affiliation with Leeds by signalling the end of Tetley's as a Leeds beer."
The motion goes on to describe the decision as a "betrayal of Leeds and the Tetley's brand" which shows that "Carlsberg UK is not committed either to Tetley's nor to Leeds".
A spokesman for Carlsberg said the company understood Mr Mulholland's point of view.
"We fully understand the upset and frustration evident in Mr Mulholland's Early Day Motion.
"He is a MP that cares a great deal about the Leeds community and this is a difficult time for the whole city.
"The closure of the brewery is not a decision that was taken lightly.
We unfortunately live at a time when the beer market is facing the perfect storm of falling consumption, increasing costs and rising tax.
Our main concern over the last two and a half years has been our employees - to ensure they find new roles within Carlsberg UK or jobs outside the business."
27 мая. 2011