The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Craft Brewer Sales Growth Accelerating in Latest Scan Data
4 Weeks to May 15, 2011--13.8% volume growth; 15.3% dollar growth
Year to Date 2011--12.6% volume growth; 14.3% dollar growth
52 Weeks (May 2010-May 2011)--12.2% volume growth; 13.9% dollar growth
As you can see, the speed of craft is accelerating in these off-premise channels. As restaurants improve economically, their sales mix is also shifting more to craft, as these companies see the benefit to their image, customer appreciation and bottom line.
For other malt beverage segments, we see domestic subpremiums, domestic premiums, domestic superpremiums and malt liquor all down between 1.1% and 5.2% year to date. flavored malt beverages are up 10.9 % on lower pricing than last year. Imports are only up 0.8% in volume year to date in scans; however, Dept. of Commerce data has imports up just under 10%. The scan data and Commerce data should be closer, and I don't have the middle step of wholesaler depletions between sales we see from scans and shipments into the country.
4 Weeks to May 15, 2011--up 42 cents per case
Year to Date 2011--up 47 cents per case
52 Weeks (May 2010-May 2011)--up 47 cents per case.
Pricing trends will be interesting to watch going forward with growing uncertainty in the ingredient supply situation.
27 мая. 2011