Journals

Beer Business #4-2018. Kazakhstan beer market analysis

Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...

Beer Business (Pivnoe Delo) #3-2018

Beer market of Russia 2018

General market picture
Foreign trade setting records
Import
Export
Demography as challenge to branding
Aged consumer
Declining of youth brands
Nostalgia on trend
DIOT feels at home
5.0 Original is the new face of import
Positions of Market Leaders
Carlsberg Group
AB InBev Efes
Efes
AB InBev
Heineken

Ukrainian beer market 2018

Better than yesterday
Performance by value
Positions of Ukrainian brewers

Beer Business #2-2018. Leaders’ Plays and Regionals’ Shares

The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...

Vietnam: Annual beer consumption expected to reach 4 billion litres by 2015

Annual beer consumption in Vietnam, that is taking the second position in beer consumption in the Southeast Asian Region, after Cambodia, is expected to increase to 4 billion litres by 2015, according to the nation’s industry and trade ministry (MoIT). The country’s beer consumption has risen by an average of 20% per year since 2003. Last year around 2.7 billion litres of beer were sold in the domestic market, according to figures released by MoIT .

Leading Vietnam brewers like Saigon Beer Alcohol and Beverage Corporation (Sabeco) and Habeco which account for about 35% and 20% respectively of the country’s beer market saw a great expansion in demand for beer. “We expect to see the growth rate further with 20% in 2011,” Nguyen Quang Minh, general director of Sabeco said earlier this year. To meet the rising demand, beer producers in Vietnam have proposed to increase production capacity. The Vietnam Brewery Limited (VBL), brewer of several beer brands such as Heineken, Fosters, Tiger and Larue and member of Singapore-based APB Group Vietnam, in February proposed to boost its production. However last year total production capacity of APB Group Vietnam’s breweries reportedly reached 470 million litres and its breweries all ran at full capacity. Last week APB announced that it is to increase production capacity in its brewery in Ho Chi Minh City from 2.8 million hl to 4.2 million hl.

Last year beer imports were also increasing, with imports via official channels of popular brands like Heineken, Lucky, Corona, Budweiser and Bavaria reaching 40 million litters, according to reports. Cross-border import figures were said to amount to approximately 100 million litres. Some international beer companies such as Sapporo, San Miguel and Foster’s have already found their ways in Vietnam.

Globalmalt

30 мая. 2011

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