The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Africa’s beer market still has plenty of room for growth
Nile Special is the flagship brand of SABMiller's Nile Breweries in Uganda.
Imara Africa Securities says in a new research report that although Africa is the sixth largest beer producer by volume, producing 4.8% of global beer after China (23%), USA (13%), Russia (6%), Brazil (6%) and Germany (5%), it has one of the lowest global per-capita consumption rates due to the meagre purchasing power of consumers.
Average annual per capita beer consumption in Africa is 6 litres, the lowest of all regions, with the exception of the Middle East, which is significantly lower owing to its large Islamic population. “There exists significant headroom for growth in sales volumes and profit margins for African brewers,” said Imara. “Only Namibia, Botswana and South Africa have made headway in increasing per capita consumption to near saturation levels.”
Growth potential is, however, not limited to alcohol consumption patterns. Most African brewers also produce soft drinks, such as Coca-Cola under licence, and non-alcoholic beverages such as water. Imara sees significant growth prospects in these categories as personal disposable incomes in most African economies improve.
“Africa as a continent is experiencing a ballooning population with growth rates of about 2.5% to 3%. In addition, bottom-heavy demographic charts also ensure that there is scope for a sustained demand pool,” Imara noted.
According to the International Monetary Fund, Sub-Saharan Africa has recovered from the global financial crisis and the region is now second only to Asia in its rate of expansion. Domestic demand growth remains robust while commodity prices are on a positive trajectory. Overall, real activity is projected to expand by 5.5% in 2011 and 6.0% in 2012.
“These conditions, in our view tend to fuel a rise in personal disposable incomes across various geographies and therefore are supportive of the consumer sector that includes breweries and beverage companies,” said Imara.
31 мая. 2011