Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Africa’s beer market still has plenty of room for growth
Nile Special is the flagship brand of SABMiller's Nile Breweries in Uganda.
Imara Africa Securities says in a new research report that although Africa is the sixth largest beer producer by volume, producing 4.8% of global beer after China (23%), USA (13%), Russia (6%), Brazil (6%) and Germany (5%), it has one of the lowest global per-capita consumption rates due to the meagre purchasing power of consumers.
Average annual per capita beer consumption in Africa is 6 litres, the lowest of all regions, with the exception of the Middle East, which is significantly lower owing to its large Islamic population. “There exists significant headroom for growth in sales volumes and profit margins for African brewers,” said Imara. “Only Namibia, Botswana and South Africa have made headway in increasing per capita consumption to near saturation levels.”
Growth potential is, however, not limited to alcohol consumption patterns. Most African brewers also produce soft drinks, such as Coca-Cola under licence, and non-alcoholic beverages such as water. Imara sees significant growth prospects in these categories as personal disposable incomes in most African economies improve.
“Africa as a continent is experiencing a ballooning population with growth rates of about 2.5% to 3%. In addition, bottom-heavy demographic charts also ensure that there is scope for a sustained demand pool,” Imara noted.
According to the International Monetary Fund, Sub-Saharan Africa has recovered from the global financial crisis and the region is now second only to Asia in its rate of expansion. Domestic demand growth remains robust while commodity prices are on a positive trajectory. Overall, real activity is projected to expand by 5.5% in 2011 and 6.0% in 2012.
“These conditions, in our view tend to fuel a rise in personal disposable incomes across various geographies and therefore are supportive of the consumer sector that includes breweries and beverage companies,” said Imara.
31 мая. 2011