Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Brewers Cap Alcohol Levels In Flavored Malt Beverages
--Moves come after recent scrutiny of caffeinated, high-alcohol drinks
NEW YORK -(Dow Jones)- Anheuser-Busch InBev N.V.'s (ABI.BT, BUD) U.S. unit is lowering the alcoholic content in large containers of its popular Tilt malt beverage as the company seeks to improve the product's public image.
The company will reformulate Tilt to contain 8% alcohol by volume, compared with the current 12% for its 24-ounce offering, Anheuser Busch Cos. President David Peacock said at a beverage conference. The new products will hit shelves this summer, and the alcohol content in all drinks over 16 ounces will be capped going forward.
MillerCoors, a joint venture between Molson Coors Brewing Co. (TAP) and SABMiller PLC (SAB.JO, SBMRY), also has a maximum of 8% alcohol by volume for all flavored malt beverages. That company sells such products under the Sparks brand.
"Beer has always been a beverage of moderation," MillerCoors President and Chief Commercial Officer Tom Long said. When companies "mask" alcoholic beverages -- in bright colors or with hip names -- "we do it at our peril."
The moves come as malt beverages such as Tilt, Joose, Sparks and Four Loko face criticism over their marketing tactics, with allegations that the drinks encourage underage and binge drinking. A number of the products contained caffeine or other stimulants until late last year, when the U.S. government led an effort to remove highly alcoholic, highly caffeinated beverages from store shelves after a number of incidents involving young drinkers.
High alcohol levels had been one of the main draws of the products, as consumers could become intoxicated with fewer drinks. Caffeine allowed drinkers to not feel the depressant effect of the alcohol. Long said MillerCoors gave up "substantial" pieces of the market by limiting alcohol content in its drinks, but it was the responsible thing to do.
1 Июн. 2011