Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Dry weather leaves brewers with malting barley supply crisis
In the UK, one of the four leading European producers along with France, Germany and Denmark, spring barley prices for the coming 2011 harvest have risen from ?183 a metric tonne last November to ?235 in May.
Brewers spark recent jump
The dry start to the year, in the UK and France especially, has triggered this price hike, creating major uncertainty in the market. Stuart Shand, sales director at agriculture merchants Gleadell, said the market has “exploded” as one or two brewers have finally stepped in realising that “drought conditions were in fact real and ongoing”.
In recent times brewers have been holding off purchases because declining beer demand has made it difficult to predict future needs, HGCA analyst Jack Watts told this publication.
Such last minute buying practices could force some brewers to pay inflated prices in the current uncertain climate. Watts added that it is not just a question of quantity and price - the dry conditions may have compromised quality as well. Most buyers are therefore holding back if they can.
“UK maltsters have not entered the market as they know that there is little point as sellers have all but disappeared due to the concerns over expected yield,” said Shand.
Harvest should ease uncertainty
Watts added that the “situation is quite critical in the UK and Europe” and is likely to improve only when the combines begin to roll in July and the likely size of the 2011 harvest becomes clearer.
In the meantime the uncertainty and lack of trade in the market makes it difficult to reliably say where prices stand.
“Prices are now at record highs for the 2011 crop, although the price at any point in time is difficult to say with very few trades being done anywhere in the EU,” said Shand. “Actually getting a price that reflects this nominal market is not easy as buyers are rare and sellers even rarer. This makes for a market that will remain volatile until harvest.”
1 Июн. 2011