The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Dry weather leaves brewers with malting barley supply crisis
In the UK, one of the four leading European producers along with France, Germany and Denmark, spring barley prices for the coming 2011 harvest have risen from ?183 a metric tonne last November to ?235 in May.
Brewers spark recent jump
The dry start to the year, in the UK and France especially, has triggered this price hike, creating major uncertainty in the market. Stuart Shand, sales director at agriculture merchants Gleadell, said the market has “exploded” as one or two brewers have finally stepped in realising that “drought conditions were in fact real and ongoing”.
In recent times brewers have been holding off purchases because declining beer demand has made it difficult to predict future needs, HGCA analyst Jack Watts told this publication.
Such last minute buying practices could force some brewers to pay inflated prices in the current uncertain climate. Watts added that it is not just a question of quantity and price - the dry conditions may have compromised quality as well. Most buyers are therefore holding back if they can.
“UK maltsters have not entered the market as they know that there is little point as sellers have all but disappeared due to the concerns over expected yield,” said Shand.
Harvest should ease uncertainty
Watts added that the “situation is quite critical in the UK and Europe” and is likely to improve only when the combines begin to roll in July and the likely size of the 2011 harvest becomes clearer.
In the meantime the uncertainty and lack of trade in the market makes it difficult to reliably say where prices stand.
“Prices are now at record highs for the 2011 crop, although the price at any point in time is difficult to say with very few trades being done anywhere in the EU,” said Shand. “Actually getting a price that reflects this nominal market is not easy as buyers are rare and sellers even rarer. This makes for a market that will remain volatile until harvest.”
1 Июн. 2011