The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Europe’s brewers provide 1 billion Euros per year to support community events
While major high-profile sports sponsorships grab the headlines, 62% of brewer-supported events take place at local and regional level, says the first-of-its-kind study by Sponsorship Ideas, which counted over 8,000 events supported by local brewers. Less than 12% went to major sports.
At a time of deep public budget cuts as a result of the economic crisis, community events need support more than ever from the private sector including brewers, who have played an important social, cultural and economic role in Europe for centuries, said Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe, whose organisation represents Europe’s 3,300 brewers.
Speaking at the launch of the report in the European Parliament, Bergeron said, “Europe’s brewers are traditionally close to their local communities and have a stake in ensuring the social and cultural well-being and prosperity of the community. The 8,000 examples of community involvement by Europe’s brewers reflect that commitment and the benefits that this kind of support brings to event organisers, citizens and brewers.”
The €928 million funds a broad range of activities including the arts, culture, innovation and science as well as sport, sometimes even without explicit reference to the brewer sponsor, the study said. This is in addition to the better-known social responsibility activities such as anti drink driving campaigns that Europe’s brewers have run for decades.
Welcoming the report, S?an Kelly MEP said “In a time of economic austerity, the support given through sponsorship by the various brewers can help rebuild the people’s morale and wellbeing. This is important for the health of Europe?s social market economy. The brewers continue to take their social responsibility seriously, something which I welcome.”
Community involvement by brewers is about many small actions involving relatively small amounts of money. Taking out the major deals, the average spend is just €8,544, with 36% of activities being local and 48% regional. In a survey, the study found that only 11% of the public think that it would be easy to replace brewery sponsorship of an event.
Sponsorship Ideas collected the data from sponsors and recipients of support, and surveyed the public on their views of brewery funded support. The European Sponsorship Association provided support including in reaching out to relevant event organisers.
About The Brewers of Europe
Founded in 1958 and based in Brussels, The Brewers of Europe – a not-for-profit European association – is the voice of the European brewing sector. Current members are the national brewers’ associations from EU Member States, plus Norway, Switzerland and Turkey. By providing over €51 billion in taxes to European governments and directly and indirectly employing over 2.1 million people, the brewing sector is a major contributor to European economy.
3 Июн. 2011