The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Small brewers say they’re victims in Miller-Bud war
The Legislature's Joint Finance Committee last week approved a measure aimed at keeping Anheuser-Busch Inc. from aggressively moving into Wisconsin by preventing brewers from owning wholesale distributors.
Tim Roby, spokesman for the Wisconsin Beer Distributors Association, said the move would prevent Anheuser-Busch, makers of Budweiser products, from buying up distributors across Wisconsin to drastically increase its presence in a market dominated now by MillerCoors.
"We believe everything that small craft brewers can do today, they'll be able to do once the bill is signed and passed into law," he said.
Local brewers, including Don Zamzow of Bull Falls Brewery, insist that a number of the proposed changes could stifle a now-booming craft beer industry.
"On the surface it all looks well and good as a turf war between those two big guys," Zamzow said. "But it doesn't take long to get to craft beers."
The measure allows brewers that make 300,000 barrels of beer to continue to distribute their own beer, as Bull Falls does, but would prohibit a small brewery from having two retail licenses. A brewer could keep one of its retail licenses if it had the license before Jan. 1, 2011.
Zamzow said that without its retail license, Bull Falls would have struggled to get started. The brewery still makes 80 percent of its money in its own bar on Wausau's east side, and at one time almost all of its sales came from the taps before it found places that would stock Bull Falls beers.
"I can guarantee you there won't be a (new) startup," he said.
Zamzow said legislators need only to add a blanket exemption to the bill that excludes small beer makers from the changes. Several legislators who sit on the Joint Finance Committee did not return phone messages last week to comment.
Kevin Eichelberger, brewmaster at Red Eye Brewing Co. in Wausau, said his restaurant-brewery might not see immediate changes, because he operates under a different type of license. But stifling wholesale distribution ultimately could hurt the business if Red Eye decides to distribute more of its beer in the future.
"I don't want to be told somewhere down the road that 'Hey, you're not going to be able to do this or that,'" he said.
6 Июн. 2011