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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Small brewers say they’re victims in Miller-Bud war

A Wausau craft beer brewer is up in arms about a state budget provision he said could make it difficult to expand and will deter others from opening breweries.

The Legislature's Joint Finance Committee last week approved a measure aimed at keeping Anheuser-Busch Inc. from aggressively moving into Wisconsin by preventing brewers from owning wholesale distributors.

Tim Roby, spokesman for the Wisconsin Beer Distributors Association, said the move would prevent Anheuser-Busch, makers of Budweiser products, from buying up distributors across Wisconsin to drastically increase its presence in a market dominated now by MillerCoors.

"We believe everything that small craft brewers can do today, they'll be able to do once the bill is signed and passed into law," he said.

Local brewers, including Don Zamzow of Bull Falls Brewery, insist that a number of the proposed changes could stifle a now-booming craft beer industry.

"On the surface it all looks well and good as a turf war between those two big guys," Zamzow said. "But it doesn't take long to get to craft beers."

The measure allows brewers that make 300,000 barrels of beer to continue to distribute their own beer, as Bull Falls does, but would prohibit a small brewery from having two retail licenses. A brewer could keep one of its retail licenses if it had the license before Jan. 1, 2011.

Zamzow said that without its retail license, Bull Falls would have struggled to get started. The brewery still makes 80 percent of its money in its own bar on Wausau's east side, and at one time almost all of its sales came from the taps before it found places that would stock Bull Falls beers.

"I can guarantee you there won't be a (new) startup," he said.

Zamzow said legislators need only to add a blanket exemption to the bill that excludes small beer makers from the changes. Several legislators who sit on the Joint Finance Committee did not return phone messages last week to comment.

Kevin Eichelberger, brewmaster at Red Eye Brewing Co. in Wausau, said his restaurant-brewery might not see immediate changes, because he operates under a different type of license. But stifling wholesale distribution ultimately could hurt the business if Red Eye decides to distribute more of its beer in the future.

"I don't want to be told somewhere down the road that 'Hey, you're not going to be able to do this or that,'" he said.

6 Июн. 2011

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