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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Calgary soaking up beer’s booming market

Beer is undergoing its own boom in Calgary as business owners seek to satisfy a growing thirst for new brews.

Several new ventures, including the Craft Beer Market, are due to open in the coming weeks, each offering a different twist to the city's specialty suds market.

The market, opening June 17 on 10th Avenue S.W., will offer 104 different brands of beer on tap in the 11,000-squarefoot space previously occupied by the Mother Tuckers restaurant.

In addition to familiar favourite brands, the business will offer micro-brews, imports and specialty beers.

"Beer is the new wine.

They're doing a lot of different things with beer," said Rob Swiderski, one of the new owners. "They're moving away from a lot of the traditional beers . . . where it was only hops, barley, water, malt. Now people are infusing with fruit.

They're putting them in old Jack Daniels casks so they take on a bit of the rye flavour.

"It's just turning into quite an art form itself, especially the craft beer movement."

According to Statistics Canada, beer remained the alcoholic drink of choice for Canadians in 2010 reaching close to $9.2 billion in sales, up 3.8 per cent from the previous year. In Alberta, beer sales neared $980 million in 2010, a year-over-year hike of 4.5 per cent.

Mike Mendelman, owner of Wurst Restaurant and Beer Hall, to open June 15 on 4th Street S.W., the concept is Bavarian-and German-inspired: a beer hall with big, long communal tables. The restaurant is on the main floor and the beer hall downstairs.

The 20 beers on tap will largely be European based, in addition to Big Rock, Okanagan Springs and Mt. Begbie, said Mendelman.

"Beer is hot right now. Alcohol, like anything else, goes in cycles. So in the boom times we experienced in the early part of this decade from 2001-2002 to about 2008, wine was very hot," said Mendelman.

"Everyone discovered wine and then you had wine bars. Then we had a recession and it had a little bit to do with creating beer as the next sort of everyman, little bit more budget-conscious (type). It's not pretentious. It's fun."

Consumers are increasingly seeking out craft beers, which have seen an explosion of popularity in recent years.

"Beer is so approachable for most segments of the population. Affordable. Even a very, very well-crafted micro-brew beer. A pint of it is still only $7," he said.

Stuart Allan has been a fixture in the restaurant/bar industry in Calgary for 30 years. He opened Buzzards Restaurant at 140 10th Ave. S.W., in 1980 and followed that with the opening of neighbour Bottlescrew Bill's Pub in 1985. Now it's expanding its beer list to more than 250 different beers from around the world.

"We always used to have a big selection. We had 150 for quite some time. But my son has taken over the business now and he's added an extra 100 beers and is working on adding more," said Allan.

"The growth is in domestic micro-brewed beers because there's many more now than there used to be," Allan said. "They used to have a much smaller market area so we're able to access micro-breweries from across Canada. And all these little micros exploring and pushing the envelope and coming up with different combinations of taste, flavour and technique."

He said growth is also in bottle-conditioned beers primarily from Europe that have undergone a secondary fermentation in the bottle.

Consumers are more "individualistic" than before and are keen to try something different and "they're more keen to experiment than they were before," added Allan.

Jamie Vadori, general manager of Wild Rose Brewery in Calgary in the old Currie Barracks site, said the craft beer market has been a trend growing for a number of years across North America, born out of the Pacific Northwest and spreading from there. Wild Rose has a brewery and a pub on site.

"As people are gaining a greater and greater appreciation for high-quality, fullflavoured brews, in our case made locally from local ingredients, they've come to like what they taste," said Vadori. "Beyond that, I'd suggest that craft brewers like Wild Rose and others have really been leaders in innovation bringing unique styles and interpretations of those styles to Albertans and Calgarians. And Calgarians have responded really well."

Justin Leboe, with the Concorde Entertainment Group in Calgary, said the group will be opening the National Beer Hall, at 5th Street and 17th Avenue S.W., in early fall. The group has several other establishments in the city.

The National hall will be a contemporary North American one, as opposed to the traditional German or continental European kind.

"Our focus is on craft beers, micro-brews; small-batch brewing, high-quality brewing rather than maybe some of the bigger labels," said Leboe.

"It will be focused on a program of wherever possible sourcing beers out locally then looking at a wider spectrum of beer outside of that after we've exhausted everything we could find," he said, Beer -about 20 on tap and as many as 100 bottled selections -will be served in one-litre steins.

9 Июн. 2011

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