The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Brewery owners raise glass to state beer trail
On Wednesday, a bill passed establishing the trail to promote the manufacturing and sale of Connecticut-brewed beer has passed in the General Assembly. New bills go into effect July 1.
At the Cottrell Brewing Co. in Pawcatuck, passage of the bill coincided with recent zoning approval to sell beer out of the facility on Mechanic Street and sale of two six-packs from the building on Wednesday, said Chris Kepple, director of sales and marketing. The facility also now has a tasting bar.
"They were complementary efforts that were started independently and then the timing came together in a very serendipitous way," he said. "To have that bill pass in the same week that we made our very first sale at the brewery is a huge thrill."
In business for 15 years, Cottrell makes an Old Yankee Ale and Mystic Bridge IPA, but plans to introduce three new beers in the next six months, Kepple said: a summer ale and Safe Harbor blond ale, due out in July, and in the fall, a dark beer dubbed "Revenge."
“It really feels like an exciting turning point in the history of Cottrell Brewing," said Kepple. "There's a lot of buzz and we feel we have a bright future in Connecticut."
Modeled after the successful marketing of the Connecticut Wine Trail, a route that links the state's wineries, the beer trail would connect the state's breweries and brew pubs with signs and promotional activities for locals and tourists interested in learning more about locally brewed beer.
"We're just really excited that people are on board with trying to support local business and we're glad everybody in Connecticut's included because the local breweries just want to see each other do well," said Matt Westfall, a brewer at New England Brewing in Woodbridge.
In business for seven years, New England Brewing produces Sea Hag IPA, Elm City Lager and Atlantic Amber.
11 Июн. 2011