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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Brewery owners raise glass to state beer trail

By July 1, beer lovers will have a Connecticut Beer Trail in place that leads them to breweries across the state.

On Wednesday, a bill passed establishing the trail to promote the manufacturing and sale of Connecticut-brewed beer has passed in the General Assembly. New bills go into effect July 1.

At the Cottrell Brewing Co. in Pawcatuck, passage of the bill coincided with recent zoning approval to sell beer out of the facility on Mechanic Street and sale of two six-packs from the building on Wednesday, said Chris Kepple, director of sales and marketing. The facility also now has a tasting bar.

"They were complementary efforts that were started independently and then the timing came together in a very serendipitous way," he said. "To have that bill pass in the same week that we made our very first sale at the brewery is a huge thrill."

In business for 15 years, Cottrell makes an Old Yankee Ale and Mystic Bridge IPA, but plans to introduce three new beers in the next six months, Kepple said: a summer ale and Safe Harbor blond ale, due out in July, and in the fall, a dark beer dubbed "Revenge."

“It really feels like an exciting turning point in the history of Cottrell Brewing," said Kepple. "There's a lot of buzz and we feel we have a bright future in Connecticut."

Modeled after the successful marketing of the Connecticut Wine Trail, a route that links the state's wineries, the beer trail would connect the state's breweries and brew pubs with signs and promotional activities for locals and tourists interested in learning more about locally brewed beer.

"We're just really excited that people are on board with trying to support local business and we're glad everybody in Connecticut's included because the local breweries just want to see each other do well," said Matt Westfall, a brewer at New England Brewing in Woodbridge.

In business for seven years, New England Brewing produces Sea Hag IPA, Elm City Lager and Atlantic Amber.

11 Июн. 2011



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