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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Ireland. Pub beer sales: an ailing market

Publicans will be left reeling from the news that the amount of beer sold in Irish pubs dropped dramatically yet again last year.

In recent years the trend to drink at home has hit dizzy heights, and that’s nothing got to do with what’s in the beers.

Supermarkets and off-licenses now account for a third of all alcohol sales in the country as more and more people choose to party at home citing the cost of drink in pubs as the reason for not socialising in pubs more often.

Beer’s share of the alcohol market fell below 50pc last year for the first time ever, while cider was also down from 9pc to 8pc.

Wine sales continue to soar, however, up to 26pc from 23pc. There was also a slight increase in spirits’ market share, 18pc to 19pc.

The Irish Brewers' Association said that although the beer market looked to be stabilizing in 2010, there was a significant shift in sales from pubs to supermarkets and off-licenses.

Senior executive at the association, Stephen Lynam, said: "The report contains good news and bad news for Ireland’s brewing sector.

"Although sales are down, the decrease is relatively minor compared to recent years.

"The steady decline of the last ten years, which accelerated in 2008 and 2009 has slowed. Net exports are up and production in Ireland’s breweries has increased as well.

"Unfortunately, the report shows the continuing decline of the pub sector. We already know that the pub trade has lost a quarter of its business in the last few years, and this has had a subsequent impact on beer sales.

"Simultaneously, we have seen an increase in beer sales in off-licences and supermarkets; 33pc is sold in the off-trade, up from 29pc in 2009."

11 Июн. 2011

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