The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Ireland. Pub beer sales: an ailing market
In recent years the trend to drink at home has hit dizzy heights, and that’s nothing got to do with what’s in the beers.
Supermarkets and off-licenses now account for a third of all alcohol sales in the country as more and more people choose to party at home citing the cost of drink in pubs as the reason for not socialising in pubs more often.
Beer’s share of the alcohol market fell below 50pc last year for the first time ever, while cider was also down from 9pc to 8pc.
Wine sales continue to soar, however, up to 26pc from 23pc. There was also a slight increase in spirits’ market share, 18pc to 19pc.
The Irish Brewers' Association said that although the beer market looked to be stabilizing in 2010, there was a significant shift in sales from pubs to supermarkets and off-licenses.
Senior executive at the association, Stephen Lynam, said: "The report contains good news and bad news for Ireland’s brewing sector.
"Although sales are down, the decrease is relatively minor compared to recent years.
"The steady decline of the last ten years, which accelerated in 2008 and 2009 has slowed. Net exports are up and production in Ireland’s breweries has increased as well.
"Unfortunately, the report shows the continuing decline of the pub sector. We already know that the pub trade has lost a quarter of its business in the last few years, and this has had a subsequent impact on beer sales.
"Simultaneously, we have seen an increase in beer sales in off-licences and supermarkets; 33pc is sold in the off-trade, up from 29pc in 2009."
11 Июн. 2011