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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Modelo Said to Seek Support for Foster’s Bid

Grupo Modelo SAB de CV (GMODELOC), the Mexican brewer of Corona beer, will seek board support for a possible joint bid with Molson Coors Brewing Co. (TAP) for Foster’s Group Ltd. (FGL) at a June 13 meeting in Mexico City, according to people with knowledge of the situation.

Such a proposal would need the backing of Anheuser-Busch InBev NV (ABI), which has nine seats on Modelo’s 19-person board and holds a 50 percent non-controlling stake. An offer would have to be at least $9 billion, or more than Foster’s current market value, said the people, who declined to be identified because the talks are private.

AB InBev is likely to tell Modelo at the meeting whether it will officially support or oppose a bid, said the people. The companies have discussed the idea, and AB InBev has raised concerns, including how the two companies would work together to manage a business based in Australia, one of the people said.

Jennifer Shelley, a spokeswoman for Modelo, declined to comment. Colin Wheeler, a spokesman for Denver-based Molson Coors, and Marianne Amssoms, a spokeswoman for Anheuser-Busch InBev, also declined to comment.

Molson Coors remains interested in pursuing a joint bid for Foster’s, said one of the people. If a joint Modelo-Molson Coors bid falls apart or is thwarted by AB InBev, then Modelo and Molson Coors could also pursue a bid on their own or with other partners, people said this month.

Modelo fell 1.57 pesos, or 2.2 percent, to 71.02 pesos in Mexico City trading as of 4:10 p.m. New York time. Molson Coors fell 52 cents to $44.22 in New York Stock Exchange composite trading.

Financing the Deal
The brewers are working with banks including Bank of America Corp. and Deutsche Bank AG on lining up financing for a potential purchase, said the people, who declined to be identified because the matter is private. Melbourne-based Foster’s has a market value of about A$8.8 billion ($9.3 billion).

Modelo is being advised by Bank of America and Greenhill & Co., and Molson Coors is working with Deutsche Bank, the people said. The Mexican brewer had about $2.27 billion of cash and cash equivalents at the end of March and no bank or bond debt.

AB InBev inherited its Modelo stake with the $52 billion purchase of Anheuser-Busch in 2008. Carlos Fernandez, chairman and chief executive of Modelo, sued to block the sale of the Modelo shares to AB InBev and lost in a ruling last year.

Fernandez has rejected selling control of Modelo to AB InBev and has said he’d be interested in buying back the stake. The company faces increased competition in Mexico after Fomento Economico Mexicano SAB sold its brewery to Heineken NV last year in a transaction valued at $7.35 billion.

11 Июн. 2011

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